More Uk articles

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association. The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007. UK Advertising Expenditure, 2008    Media expenditure  Production expenditure  Total expenditure  Press 6,511 300 6,812 Television… Continue reading UK advertising expenditure down 4% in 2008

New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content

In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics

Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years

Over half of ITV’s bondholders have accepted a bond exchange offer to help reduce the commercial broadcaster’s £730 million debt.The offer will see ITV bondholders exchange their original bonds for a mixture of cash and new bonds, which will mature at a later date, according to reports.ITV confirmed that bondholders with 54% stake of the… Continue reading ITV bondholders accept exchange offer

Tim Brooks, managing director of Guardian News & Media, has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar on 16 July.Tickets for the event are available for just £99 for those who book by 6 July. To get your ticket, just enter this discount code: EARLY-8ZUR5 at the MediaTel Group… Continue reading GNM MD confirmed as panellist at ‘Future of National Newspapers’ seminar

Five has launched a website dedicated to television soap operas called Holy Soap, featuring news and gossip about its own and other channel’s soaps.The site is the new official online home of Five’s Australian soaps Neighbours and Home & Away, replacing the two programmes’ previous stand alone sites.It will also contain comprehensive news and gossip… Continue reading Five launches soap website

BBC One’s new two-part documentary Famous, Rich and Homeless picked up the highest ratings during the important 9pm and 10pm slot last night with over 5.3 million peak viewers.More than 4.7 million average viewers tuned in to see editor-in-chief of the Big Issue John Bird and a group of celebrities, including Annabel Croft and Rosie… Continue reading Overnights: BBC One’s new documentary steals the limelight