Sport Media Group has managed to turn around its plummeting circulation for the first time in six months and claims its advertising revenue is “holding steady”.SMG, publisher of the Daily Sport and Sunday Sport, said its circulation figures for May are back up to the same levels of last November.Earlier this year, the publishing firm… Continue reading Sport Media Group says ad revenue is “holding steady”
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The last in the series of Ashes to Ashes pulled in more than 6.7 million peak viewers last night during the all-important 9pm to 10pm slot.BBC One’s popular drama series, starring Philip Glenister and Dean Andrews, ended on a high with 6.4 million average viewers and a 29.1% audience share during the peak-hour.At the same… Continue reading Overnights: Last Ashes to Ashes secures 6.7m viewers
Television advertising rates have fallen to the lowest levels since the 1980s, according to a new report by Billetts.The media and marketing consultancy firm also warned that UK TV ad spend is unlikely to recover next year after two consecutive years of decline, following a slump in the cost of TV ad slots.Billetts said the… Continue reading Billetts: Lowest TV ad rates in over 20 years
BSkyB chief executive Jeremy Darroch has said that although the satellite broadcaster has been in talks with beleaguered rival Setanta, it is not its job “to fund other companies”.BSkyB has been in talks with the Irish broadcaster over a deal for the its 46 live 2010-2011 Premier League games. Setanta wants extra funding to avoid… Continue reading BSkyB chief: “not our job to fund other companies”
Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the… Continue reading Bing average visit time hits eight and a half minutes
Raymond Snoddy discusses Digital Britain over coffee with Andy Burnham … and then he’s gone to tackle the NHS, leaving our new weekly commentator with the view that Digital Britain is unlikely to have much immediate effect on the marketing community, if anything happens at all …“We all know that Gordon Brown has a lot… Continue reading Raymond Snoddy on Digital Britain
Planet Rock has won the UK Digital Station of the Year award at this year’s Arqiva Commercial Radio Awards.In its tenth year of broadcasting, the UK’s classic rock radio station has been awarded its sixth Digital Station of the Year award, and its second award this year after winning at the Freesat Awards 2009.The digital… Continue reading Planet Rock takes digital gold at the radio awards
In his first monthly column for Newsline Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, sees a very different media world on the close horizon for buyers and sellers…“The Times They Are A-Changin’ “Television prices are currently at early 1980’s levels, press prices are significantly down versus last year,… Continue reading Jim Marshall on Value and Accountability
Mobile fits for all marketing campaigns as long as advertisers pick the right target audience, according to Todd Tran, managing director of Joule.Speaking at last week’s Media Playground conference in London, Tran said: “We can achieve lots of marketing objectives on mobile. Mobile fits for all but advertisers need to pick the right people and… Continue reading Mobile Marketing “fits for all”
A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing