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JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest… Continue reading JCDecaux launches nine new ad packages

Deloitte has been appointed as administrator of Setanta after it failed in its bid to secure funding.The Irish broadcaster has entered administration after missing deadlines to pay the Scottish and English Premier Leagues (see Broadcasters to bid for Setanta football rights).Deloitte said that Setanta will cease broadcasting in Great Britain but Setanta Ireland and Setanta… Continue reading Setanta enters administration

MySpace is to cut two thirds of its global workforce and close offices in at least four countries.The social network, which cut 30% of its US staff earlier this month, said its international restructuring plans will see its workforce outside of the US reduced from 450 to 150 staff.The News-Corporation-owned site confirmed plans to “refocus… Continue reading MySpace to slash two-thirds of its workforce

ITV1’s new Real Crime documentary series secured the highest ratings last night with more than 4.2 million peak viewers.Rachel Nickell – Case Closed, which revealed how it took 16 years to convict Robert Napper for the murder of Nickell, who was killed on Wimbledon Common in 1992, pulled in 4.1 million average viewers and a… Continue reading Overnights: Real Crime secures the top spot

BSkyB is favourite to acquire the rights to broadcast Scottish Premier League football matches after Setanta failed to meet a payment deadline.Lex Gold, SPL executive chairman, said yesterday: “Setanta missed the deadline for the £3 million we set for them. We set three deadlines and we wanted to work with Setanta who have been a… Continue reading BSkyB favourite to get SPL rights

Magic 105.4 is set to launch its biggest-ever marketing campaign to celebrate London as “the world’s greatest city” this summer.The user-generated ‘Magic Loves London’ campaign, which will feature on-air, outdoor, online, experimental and PR activity, will invite listeners to submit photographs of what they love most about life in their area of London.A five-week terrestrial… Continue reading Magic 105.4 launches ‘biggest-ever’ ad campaign

Sun editor Rebekah Wade is to become News International’s chief executive in September.The announcement was made to News International’s Wapping staff earlier today, though Wade’s replacement at the Sun is not expected to be confirmed until later in the summer.James Murdoch, who currently oversees the publishing group as chairman and chief executive of parent company… Continue reading Rebekah Wade promoted to chief executive of News International

Disney owned sports network ESPN has won the rights to show 46 live Premier League football matches next season, in a deal thought to be worth £90 million.The two packages, which Irish broadcaster Setanta lost after missing a payment deadline last Friday (see Broadcasters to bid for Setanta football rights), are for Saturday teatime and… Continue reading ESPN wins rights to 46 Premier League matches

After ESPN won the rights to show live Premier League football next season, our weekly columnist Raymond Snoddy says “Post 2013 Murdoch should watch his back. ESPN is no Mickey Mouse company”. Lynne Franks, ESPN’s managing director for Europe, the Middle East and Africa, has finally done it. The charming American with an uncertain grasp, at… Continue reading Raymond Snoddy greets ESPN’s entry into the pay-TV football market

Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads