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The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch

ITV1’s big ratings-winner Britain’s Got Talent reached a high of more than 13.1 million viewers between 8.30pm and 10pm last night.Over 12.3 million average viewers tuned in to see eight more acts perform in the fourth semi-final, in front of an audience and judges Simon Cowell, Amanda Holden and Piers Morgan, in a bid to… Continue reading Britain’s Got Talents draws in over 13m viewers

Time Warner and AOL are separating, with Time Warner buying back Google’s 5% stake in AOL before offering the internet firm to its shareholders.Time Warner announced last month that it would be spinning off some or all of the internet company.Jeff Bewkes, Time Warner chairman and chief executive, said: “”We believe that a separation will… Continue reading AOL to spinoff from Time Warner

Sky has emerged as the favourite to buy Virgin Media Television, which owns brands such as Living and Virgin1 as well as the sales house IDS.The rival broadcasters look set to strike a deal for £160 million, despite being involved in a bitter dispute last year, which resulted in each company taking off the other’s… Continue reading Sky is set to buy Virgin’s TV business

The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch

The Internet Advertising Bureau has officially named Nielsen Online as the “leading tender” in UKOM’s search to develop a universal online trading currency.UKOM (the UK Online Measurement company) is currently in the process of going through bids from tenders, including Nielsen, comScore and GFK, to set up a new currency system, which will be used… Continue reading Nielsen Online is front-runner to create online trading currency

ITV1’s UEFA Champions League Final coverage attracted more than 10.3 million peak viewers last night and an impressive 33.7% average audience share between 7pm and 10.10pm.Over 7.8 million average viewers tuned in to see Manchester United lose 2-0 to Barcelona at the Stadio Olimpico in Rome, the English sides first European defeat.Barcelona took an early… Continue reading Champions League Final attracts over 10 million viewers

Daily Newspaper MarketThe latest NRS figures, for April 2008 To March 2009, show impressive readership increases for three of the Quality daily titles.The Financial Times, Guardian and Times all increased their readership totals year on year.Quality Daily TitlesThe Financial Times enjoyed a very healthy rise of around 15% year on year, taking its total to… Continue reading NRS National Newspaper Round-Up: Apr 2008 – Mar 2009

Online discussion specialist Whitevector looks at the importance of evaluating consumer discussions during the economic downturn….As is well known, the global economy has experienced, and continues to experience a significant downturn. Within this, the minor world of advertising is of course suffering; and within this the micro-world of online advertising and social media forms have… Continue reading Whitevector: Learn what consumers are saying about your brands

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones