Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles
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GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009
US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008
ITV1’s penultimate Law & Order: UK secured the highest ratings during the all-important 9pm to 10pm slot last night with more than 5.6 million peak viewers.The second to last episode of the hit US re-make, which stars Bradley Walsh and Freema Agyeman, attracted over 5.3 million average viewers and a 23% share during the peak-hour,… Continue reading Penultimate Law & Order: UK secures the top TV ratings
CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract
Pip Hainsworth, marketing director at Clear Channel Outdoor UK, reports on the latest research conducted by Clear Channel Outdoor, Kinetic Worldwide and Bangor University to uncover the power of influence out-of-home advertising delivers for consumer brands…Kinetic Worldwide and Clear Channel Outdoor have teamed up with professor Jane Raymond of Bangor University to conduct pioneering academic… Continue reading Is consumer brand choice directly impacted by out-of-home advertising?
The BBC’s remit and licence fee should be reduced over time to only include programmes and services that the market would not provide, according to a new report.A rightwing thinktank, the Centre for Policy Studies, has published a PSB report by former BSkyB head of public affairs Martin Le Jeune, which suggests freezing the BBC’s… Continue reading Thinktank: “Cut BBC remit and set other channels free”
UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues
New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites
John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…