John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…
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Andy Burnham, the culture secretary, has ruled out the possibility of the Government providing subsidies to help support the struggling regional press industry.However, Burnham did offer some support to local newspapers by hinting at a “package” to assist the regional sector and also condemned local authorities for launching titles that compete with the local press.In… Continue reading Burnham rules out government subsidies to local newspapers
The Local Radio Company has received a £1.25m cash takeover bid from Cornwall-based radio group UKRD.The Local Radio Company, which owns 20 local stations around the UK, is one of the few remaining publicly listed radio companies in the UK.Trevor Smallwood, chairman of UKRD, said: “We believe the offer represents an attractive premium over recent… Continue reading Local Radio Company receives £1.25m takeover bid
Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired
Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US
ITV1 managed to hold the peak audience from 3pm onwards yesterday, with an impressive run of The Boat Race 2009 coverage, a Harry Potter film, all-new Lewis and Piers Morgan’s Life Stories.Craig Doyle hosted this year’s Oxford Vs Cambridge boatrace, which kick-started ITV’s peak-run with more than 3.7 million peak viewers and a 20.2% average… Continue reading ITV1 secures a spectacular peak-run in the weekend ratings war
This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
Arnaud de Puyfontaine has been appointed new chief executive of NatMags, replacing Duncan Edwards.De Puyfontaine, former head of Emap France, will report to Edwards, who was promoted to president and chief executive of non-US operations at NatMags’ parent company Hearst in January.De Puyfontaine joined Emap France in 1995, becoming chief executive three years later. When… Continue reading Natmags appoints new chief executive
BBC One stole the show last night, securing the highest ratings from 7.30pm onwards, with a straight peak run of Eastenders, Rogue Traders, Traffic Cops and The Hottest Place on the Earth, as well as BBC News at Ten and Question Time later on in the evening.The channel’s flagship soap Eastenders kicked-off the peak run,… Continue reading BBC One steals the show