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The return of BBC One’s intense 12-week job interview with one of the most well-known business tycoons, Alan Sugar, kicked-off with an impressive 8.3 million viewers during the prime-time slot last night, its highest ever launch audience.BBC’s all-new Apprentice saw a bunch of fresh-faced wannabes line-up for Sugar’s first task – involving a girls team,… Continue reading Alan Sugar’s new Apprentice banks the top spot

Sun Online has taken over from Guardian.co.uk as the most popular online destination for national news. Out of the national newspaper websites audited by ABCe, February saw The Guardian’s online offering dropping to third place.After a fantastic start to the year, which saw a huge increase in traffic, February shows mixed results. In just one… Continue reading ABCe February 2009: Sun Online takes the top spot

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year

Absolute Radio has signed a deal to sell Planet Rock’s airtime and online advertising from 1 April, alongside its own network of stations.Planet Rock – which will be sold alongside Absolute Radio, Absolute Classic Rock and Absolute Xtreme – will be establishing its own sponsorship and promotions team.Donnach O’Driscoll, CEO of Absolute Radio, said: “Absolute… Continue reading Absolute Radio and Planet Rock sign ad sales deal

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant and merged his responsibilities into a global role.Henderson’s UK ad role has been axed as the telecom operator is looking to take advantage of the increasing number of global ad campaigns, according to reports.Erik de Kroon, head of marketing for… Continue reading Vodafone makes UK mobile advertising role redundant

The Society of Editors has written to culture secretary Andy Burnham asking him to support the struggling regional newspaper industry.In the letter, which outlines how the Government could help the regional press industry, the society has requested that Burnham look at ways of preventing content aggregators from profiting from third-party news content, without paying the… Continue reading Editors ask Burnham to back regional papers

Digital Rights Group (DRG) has today announced a new content deal with Hulu, the News Corp and NBC Universal-owned US online TV platform.The deal will give Hulu access to DRG’s C4i and Portman catalogues, which includes shows such as Green Wing, Peep Show, Rude Tube and Traffik, for free.DRG will become the first British television… Continue reading Digital Rights Group signs content deal with Hulu

Nearly a third of US agencies (31%) believe they will reduce their ad spending over the next six months, according to a new tracking study from Advertiser Perceptions. The study also reveals that 42% of US marketers believe they will reduce their spending over the same time-frame. Looking at media categories, 35% of agency executives… Continue reading US ad agencies pessimistic about short-term spending

Around 80% of mobile media users access mobile media once a week, with 46% using it daily, according to new research from Orange.The survey, of more than 2,000 mobile media users from across all UK mobile networks, also found that the strongest usage of mobile media being in the home: 67% of participants who used… Continue reading Mobile media usage rises

BBC One’s final Mistresses attracted the highest ratings during the all-important 9pm to 10pm peak-hour last night, with more than 4.1 million viewers and a 17.6% average audience share.The last episode in the second series of the drama, based around a group of four female friends and their often-eventful love lives, came to a dramatic… Continue reading Mistresses finale pulls in the highest ratings