UK ad spend is expected to drop 0.8% this year, the first annual drop since 2001, according to new forecasts from ZenithOptimedia. This 0.8% drop is a large downward revision of the Publicis Groupe agency’s forecast of 4.9% growth made earlier this year. Ad spend is expected to rise to 1.5% in 2009, buoyed by… Continue reading UK ad spend forecast to fall 0.8% this year
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Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year
Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009
Aegis Media is set to launch a new full-service digital agency early next year in a bid to boost its digital offering.Former Naked managing partner Niku Banaie will head up the client-facing network, which is set to feature more of a creative element, according to reports.Aegis, which is currently home to Carat, Vizeum, Isobar and… Continue reading Aegis set to launch a full-service digital agency
The BBC is considering plans to offer ITV and Channel 4 the free and open use of its online video catch-up service iPlayer.The move is thought to be part of the BBC’s response to Ofcom’s public service broadcasting review – the BBC Trust is expected to make a presentation to Ofcom later this week, according… Continue reading BBC set to offer iPlayer to Channel 4 and ITV
BBC One’s crime drama Spooks pulled in more than 6.2 million viewers last night.The last in the series, which raced ahead of the competition for the peak-time audience, attracted 6 million average viewers and a 25% audience share between 9pm and 10pm.Elsewhere, ITV1’s new series of Taggart managed to pick up 5.3 million viewers in… Continue reading Final Spooks pulls in over 6.2m
Sarah Robinson, digital media & technology account director at Future Foundation, gives us some insights into how social media is developing …As reported at MediaTel’s recent seminar, The Future of Online, social networking sites are booming. Global ad spend in 2008 will be $2 billion, a 55% growth on last year. In the UK, the… Continue reading Social Media Futures
Johnston Press is looking at merging the production operations of its three Scotsman group titles in a bid to cut costs.John McLellan, editor at the Evening News, is currently reviewing the production processes of the three Edinburgh papers, which also includes the Scotsman and Scotland on Sunday, according to reports.McLellan said: “Clearly saving money is… Continue reading Johnston Press plans to merge Scotsman production
Ofcom today imposed a £20,000 fine on talkSPORT radio after its presenter James Whale “seriously breached” broadcasting rules by encouraging listeners to vote for Boris Johnson in the London mayoral elections.Whale made the comments during a live phone-in show on March 20 and was subsequently fired by the UTV-owned station in May following an internal… Continue reading Ofcom fines talkSPORT £20,000
Martina King is stepping down from her role as chairman of the Radio Advertising Bureau as radio industry trade body RadioCentre cuts seven jobs.King was appointed chairman of the RAB in February and also took on a role as non-executive director of RadioCentre (see Martina King Appointed RAB Chairman).Andrew Harrison, the chief executive of RadioCentre,… Continue reading RAB chairman steps down
