US ad spending declined by 1.7% year on year in the first nine months of 2008, according to new data from TNS Media Intelligence. Ad spending during the third quarter of 2008 was down 2.0% versus last year, despite a positive stimulus from the Summer Olympics and political elections. Jon Swallen, SVP Research at TNS… Continue reading US ad spend declined 1.7% in first nine months of 2008
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Sir Michael Lyons, BBC Trust chairman, has hit back at the proposed merger between BBC Worldwide and Channel 4, saying its a “fanciful idea that distracts from what is actually doable”.The BBC released a statement yesterday, suggesting a potential partnership between BBC Worldwide and Channel 4, as a means to help secure the future of… Continue reading BBC Trust Chairman hits back at Worldwide & Channel 4 merger idea
BBC World Service has signed a deal with Nokia which will see three of the BBC’s radio news channels available on Nokia handsets.From today, BBC World Service, BBC World Service’s 24-hour rolling news channel and BBC Arabic will be on the newest Nokia mobile phone models as part of their preloaded internet radio application.Karl Kathuria,… Continue reading BBC World Service radio channels available on Nokia mobiles
IPC Southbank has appointed Trish Halpin as editor of its flagship women’s glossy, Marie Claire.Currently editor of Southbank’s fashion and style mag In Style, Halpin will take up her new position on 2 February 2009, replacing Marie O’Riordan, who announced her resignation in October (see Marie Claire Editor Stands Down).Jackie Newcombe, IPC Southbank managing director,… Continue reading New editor for Marie Claire
Advertisers in the UK are complying with rules governing junk food marketing aimed at children, according to an Advertising Standards Authority compliance report.Of 927 ads surveyed by the ASA across media including TV, cinema, online and posters, just 10 breached the advertising code – a compliance rate of 99%.Eight of the 10 breaches were in… Continue reading Majority of junk food ads complying with advertising code
Channel 4 could be merged with the profitable BBC Worldwide in a new move to prevent the broadcaster from going bankrupt.The BBC’s merger plan to save Channel 4 is currently being discussed by regulators and ministers, though Ofcom originally dismissed the idea.In July, Ofcom rejected the idea of giving Channel 4 a stake in BBC… Continue reading Channel 4 could merge with BBC Worldwide
The BBC, ITV and BT are joining together to work as partners to deliver on-demand TV over broadband. The initiative is open for all public service broadcasters, device developers and other ISPs.The proposals, which form part of the BBC Executive’s wider partnership proposals, would see the development of a standards based open environment for broadband… Continue reading BBC outlines proposal for broadband TV partnerships
Adam Smith of GroupM gave a few pointers yesterday as to the shape of 2009 at an M&M Briefing at the Century Club, with GroupM “desperate” for Kangaroo to launch.Speaking at an afternoon briefing entitled ‘Advertising and Recession’, Smith went on to say that his organisation’s buyers would buy Kangaroo “three times over”. Smith attributed… Continue reading GroupM are “desperate” for Kangaroo
Culture secretary Andy Burnham has said he will not rule out top-slicing the licence fee to secure the future of Channel 4.Speaking at a Voice of the Listener and Viewer event in Parliament, Burnham said that although this option is a last resort, it would not be ruled out.“There is real potential in examining several… Continue reading Culture secretary will not rule out top-slicing licence fee
WPP’s chief executive Sir Martin Sorrell warns of possible job cuts in the group’s key markets, including the UK.Speaking at the UBS Global Media and Communications Conference, Sorrell predicted a bleak forecast for 2009, confirming once again that jobs in Western markets will be axed as group revenue shifts towards emerging markets.Sorrell said: “In the… Continue reading Sorrell predicts WPP job losses in 2009
