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With the current financial downturn expected to continue until 2010, Martin Hayward, director of strategy and futures at dunnhumby, looks at how brand loyalty can be sustained through turbulent economic times…In a recessionary period, there is enormous pressure to chase revenue of any sort, regardless of the long-term implications for brand health, price premium protection,… Continue reading Do consumers ditch loyalty in a downturn?

The BBC has released a list of the 10 most viewed shows on iPlayer to mark the catch-up TV service’s first birthday.Series four of Doctor Who comes out on top, followed by this year’s two series of Top Gear, while Matt Lucas and David Walliams’ Little Britain USA sits in fourth place.The top ten online… Continue reading BBC releases iPlayer’s most viewed shows

14 million viewers tuned in to watch Alexandra Burke fight off the competition in the finale of The X Factor on Saturday night. The ITV1 show, which itself came out on top, peaked at 53.14% of audience share.The Girls Aloud Party, which bridged the main show and results, managed to maintain the majority of viewers,… Continue reading 14 Million Watch X Factor Finale

The last three months has seen the BBC and ITV battle it out with their rating winning shows, X Factor and Strictly Come Dancing.The X Factor final was on Saturday night, where it finished with a flourish of nearly 14 million viewers seeing Alexandra Burke crowned queen for 2008, pretty much guaranteeing her Christmas number… Continue reading X Factor v Strictly

RTL are rumoured to be considering a takeover of Channel 4 according to a report in the Sunday papers.A report in the Sunday Times states that RTL, who own rival broadcaster Five, has asked JPMorgan to weigh up a takeover for Channel 4, valued at £50 million.Four years ago, similar merger talks emerged but they… Continue reading Rumours of RTL takeover of Channel 4

Chrome, the new web browser from Google, has been taken out of its beta version just 100 days after it first launched.Google said that feedback from Chrome’s 10 million users enabled it to go ahead with a full launch so quickly.Other Google products have been in beta mode for years, with its Gmail service still… Continue reading Chrome gets full launch

RTL are rumoured to be considering a takeover of Channel 4 according to a report in the Sunday papers. A report in the Sunday Times states that RTL, who own rival broadcaster Five, has asked JPMorgan to weigh up a takeover for Channel 4, valued at £50 million. Four years ago, similar merger talks emerged… Continue reading Rumours of RTL takeover of Channel 4

The Digital Radio Working Group’s final report is expected to predict that radio will switch to digital by 2020.The body set up by the government to help secure the future of digital radio in the UK will publish its final report next week, saying it is possible to migrate most radio content to digital over… Continue reading Radio digital switchover complete by 2020

News International has sold its consumer magazine publishing company News Magazines, publisher of Love It!, to Hubert Burda Media.The publishing group launched its News Magazines arm three years ago in a bid to compete in the consumer magazine sector, however, the company reported a £10 million loss in the 12 months to June 2007.Love It!… Continue reading News International sells Love It! mag

Reed Elsevier has scrapped the sale of its Reed Business Information unit, which includes the magazines New Scientist and Farmers Weekly. The publisher said it had ended talks with potential bidders because the worsening state of the economy and poor credit market conditions meant that it could no longer make a disposal “on acceptable terms”.… Continue reading Reed Elsevier scraps sale of trade magazine division