More Uk articles

ITV could sell SDN, its digital television business, as it looks to raise extra funds. According to a report on MediaGuardian.co.uk, the sale could come as ITV executive chairman Michael Grade finalises plans to raise cash as the company faces falling advertising revenues and pressure from servicing its debt and pension fund. MediaGuardian.co.uk says that… Continue reading ITV could sell Freeview business

In total, 34% of US adults online at home report that they view some type of video online at least weekly, including 11% who view video online daily, according to a new report from Leichtman Research Group. Overall (including those not online), 1% of adults view recent TV shows online daily, and 8% weekly –… Continue reading US online video viewing increases

UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails

Centaur, owner of Marketing Week, has issued a profit warning after revealing that recruitment advertising in January will be down 66% year on year. The company, which report its half-year results next Thursday, issued a trading statement today saying trading in February has shown “few signs of improvement”. “We have not experienced any material change… Continue reading Centaur issues profit warning

UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

The controversial reality programme following the plight of Big Brother star Jade Goody, who is suffering from terminal cancer, helped Living gain its largest ever audience last night with a total of 929,000 viewers.The hour-long programme simply named Jade, which has been heavily debated in the press this week following claims that the channel planned… Continue reading Jade Goody pulls in Living’s largest ever audience

December was a difficult month for terrestrial stations, with all channels recording a year on year decrease in commercial revenue. The worst affected was ITV1 network, which saw revenue fall by 19.5% compared to December 2007, to stand at £88.52 million.The next biggest fall was seen by Channel 4, with a year on year decline… Continue reading TV Market Round-Up – December 2008

Egmont is launching a dedicated in-house customer publishing business, called CanDo, to provide bespoke book publishing for brands.The seven-strong CanDo team, will report to Gillian Laskier, group sales director at Egmont, building on earlier projects such as the Mr Men/Little Miss ‘free for every reader’ book promotion with the Mirror newspaper and on-pack offers such… Continue reading Egmont UK launches customer publishing business

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media