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The Advertising Association has appointed Tim Lefroy as its new chief executive, to replace Baroness Peta Buscombe, who is set to join the Press Complaints Commission next month.Lefroy will take up his new role on May 5, after stepping down from his current position at the management consultancy Radical Communications.At Radical, Lefroy has worked on… Continue reading Advertising Association appoints new chief exec

BBC Magazines is set to launch a new pre-school title called Waybuloo Magazine, to fall in line with the launch of the Waybuloo TV series on CBeebies this summer.The new title, which will be published fortnightly, will be targeted at three to five-year-olds and have a cover price of £2.35, according to reports.BBC Magazines has… Continue reading BBC Magazines to launch new kids title

A new survey has revealed that US consumers are confident in the uptake of mobile TV and video, with 78% expecting an increase in usage by 2010. According to the results of QuickPlay Media’s second annual independent Market Tools survey, the number of people watching TV and video content on their mobile device has remained… Continue reading US consumers confident in the uptake of mobile TV and video

January 2009 data from comScore shows that the total UK online video viewing audience has grown 10% during the past year to 29.6 million unique viewers age 15 and older. Google Sites once again ranked as the top online video property in the UK, said comScore, with 23.7 million viewers (up 14% versus a year… Continue reading UK online video viewing audience grows 10%

Nearly half (42%) of Americans say they would not miss reading their local newspaper if it were to shut down, according to research from the Pew Research Center for the People and the Press. The research found that those in the youngest age groups are least likely to miss newspapers, while those who get local… Continue reading Local newspapers would not be missed by 42% of Americans

US advertising spending is forecast to drop 12% in 2009, although there may be somewhat of a levelling off in 2010, according to a recent Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. This decline is… Continue reading US adspend forecast to drop 12% in 2009

GMG warns that the proposed tie-up between BBC Worldwide and Channel 4 would have a “damaging effect” on the commercial market.In its response to Lord Carter’s Digital Britain report, the Scott Trust owned company urged ministers to dismiss the idea – “put simply, we believe that the market should be given the opportunity to deliver… Continue reading GMG warns against C4 and BBC Worldwide tie-up

The National Readership Survey is currently putting together a development programme which, if it works, will see the body release a multi-platform report including readers’ interaction with media owners’ websites for the first time in 2011.The research body outlined the proposed programme to the NRS Board, whose members include the Institute of Practitioners in Advertising,… Continue reading NRS hopes to publish online data by 2011

Rhys McLachlan, head of broadcast implementation at Mediacom, looks at the phenomenal growth of video on demand and how it has helped change the broadcast landscape….Since YouTube demonstrated to an eager audience, back in the heady Web2.0 days of 2005, that video via the internet was a scaleable and consumer friendly proposition, we have witnessed… Continue reading Video On (& On & On & On) Demand

‘Catch-up’ on-demand viewing via digital cable (DCab) is to be incorporated into BARB reporting.This is being achieved with the continued rollout of Unitam meters from AGB Nielsen Media Research, which have been used by BARB since 2006.Only playback content which is an exact match to the original broadcast will be included in the published data,… Continue reading BARB to incorporate on-demand viewing via digital cable