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The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

MySpace has unveiled a revamped mobile service to bring its mobile offering in line with the website’s redesign, which launched in June last year.The updated MySpace mobile site is supported in 13 languages and has been optimised for use on various mobile handsets with screen sizes of more than 176 pixels wide, according to reports.MySpace… Continue reading MySpace unveils revamped mobile service

The return of BBC’s popular drama Mistresses attracted more than 4.9 million peak viewers last night, securing BBC One with the highest ratings compared with its terrestrial rivals during the all-important peak slot.Around 4.8 million average viewers tuned in to see first episode of the second series, which is based around the tangled love lives… Continue reading New Mistresses attracts almost 5 million peak viewers

There were varying year on year declines in viewing share for all five of the main terrestrial channels in January, with BBC One and ITV1 falling by 1.0 and 1.1 percentage points respectively.All ViewingBBC One now has a viewing share of 20.7% following its year on year dip, while ITV1’s stands at 18.0%.There were a… Continue reading Television Viewing Round-Up – January 2009

UKTV has signed a new marketing deal with clothes label Ted Baker to celebrate the much-anticipated relaunch of the UKTV People channel as Blighty.The marketing partnership, which is a first for Ted Baker and means the new channel benefits from exposure in the fashion retailer’s shop windows nationwide, is expected to run until March 23… Continue reading UKTV’s new Blighty launches with Ted Baker partnership

Yahoo! has launched a new mobile service intended to be a highly-personalised mobile starting point to the internet.Yahoo! Mobile will be available on the mobile web, as an app developed for the iPhone, and as an app developed for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows… Continue reading Yahoo! launches personalised mobile internet service

BSkyB is set to launch a new unlimited digital music service that will give users access to millions of songs for a monthly fee in a bid to rival Apple’s popular iTunes service.Any broadband user, in addition to Sky’s 2 million broadband subscribers, will be able to access the service through their computers or televisions… Continue reading BSkyB plans to launch new music service

Channel 4 is set to be the first broadcaster other than Sky to offer the green button interactive service, in a bid to encourage viewers to watch more digital programming.The broadcaster is expected to market its upcoming shows through a ‘bookable trails’ service on Sky, which it hopes will encourage viewers to watch or record… Continue reading C4 set to launch green button ads on Sky

ITV1’s popular crime-drama Whitechapel ended on a high last night with 7.7 million peak viewers – almost 30% of the audience share – between 9pm and 10pm.More than 7.5 million average viewers tuned in to see the series’ conclusion, which starred Rupert Penry-Jones and Steve Pemberton, taking ITV1 well ahead of its rivals during the… Continue reading Whitechapel finale pulls in 7.7 million viewers