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Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact

The IPA launched its second TouchPoints hub survey today, following on from the success of its initial version released in 2006 (see IPA Launches Long Awaited TouchPoints Survey) and also announced that COI has signed on as a subscriber.COI is the first non-media agency or media owner to subscribe to TouchPoints2. Mark Cross, COI’s communication… Continue reading COI Adds Weight To TouchPoints2

The Advertising Standards Authority will not be investigating the Heinz Deli Mayo ad which saw two men briefly kissing.The ASA had received a number of complaints about the ad, with some saying it was innapropriate for children or that it led to conversations about same-sex relationships between parents and children.A report on MediaGuardian quotes an… Continue reading ASA Will Not Investigate Heinz Ad

TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion.TNS, which has already agreed a nil-premium merger with GfK (see TNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree MergerTNS And GfK Agree Merger www.wpp.com

Freeview is to re-brand its Freeview Playback digital TV recorders (DTRs) as Freeview+.The Freeview+ name will roll out across retail and packaging over the coming months, marking the start of Freeview’s increased marketing efforts to drive awareness and sales of its DTR equipment.Freeview+ boxes will offer a variety of integrated digital recording features including series… Continue reading Freeview Playback Rebranded As Freeview+

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

Sky News has relaunched its website in an attempt to make it a “dynamic, video-rich site for breaking news and information”.The new look site includes an online community allowing users to set up profiles and blogs from presenters Eamonn Holmes and Dermot Murnaghan.There is also a feature called Choose Your News which allows users to… Continue reading Sky News Relaunches Website

Facebook is the fastest growing site in terms of total UK minutes, according to a study released today by Nielsen Online.It is the only website to increase its total minutes by over 200,000 – growing by 1.8 billion minutes in a year.Only 10 websites and applications have averaged at least 500 million UK minutes per… Continue reading Facebook Is The Fastest Growing Site In The UK

City AM could go national at the end of this year, according to Lawson Muncaster, the title’s managing director.Speaking at yesterday’s MediaTel Group ‘Future of National Newspapers’ seminar, Muncaster told the assembled audience about possible plans for expansion to the rest of the UK – outside of its current London positioning – and spoke about… Continue reading City AM Set To Go National

Bauer Advertising and Coca-Cola Great Britain have joined forces to run a summer promotion campaign on Kiss radio called ‘Kiss does summer “on the coke side of life”‘.It is set to focus on Kiss’ summer of events and involves an interactive multi-platform campaign across the Kiss network and the www.totalkiss.com/summer website.It will feature video highlights… Continue reading Kiss 100 And Coca-Cola Sign Exclusive Summer Promotion Deal