More Uk articles

Daily Mail & General Trust is to combine its national and regional operations, bringing together the newspaper and digital assets of Associated Newspapers and Northcliffe Media under the banner A&N Media. The restructure will see Kevin Beatty, group managing director of Associated Newspapers, become the chief executive of A&N Media, while Michael Pelosi will remain… Continue reading DMGT To Merge National And Regional Operations

UK independent production firm All3Media has acquired Illumina Digital as it expands it multimedia division. Illumina Digital was founded 10 years ago and has created large scale interactive and multiplatform experiences for broadcasters, brands and public institutions across the UK. The company has worked on a variety of cross-media projects, including for the BBC, Channel… Continue reading All3Media Acquires Illumina Digital

A new report from eMarketer predicts that search advertising will claim 60% of online ad spending in the UK for at least the next few years. Search is set to become more and more important, according to eMarketer. In the UK, search advertising has always taken a higher share of spending compared with other formats… Continue reading Search Advertising To Claim 60% Of UK Online Adspend

Mobile advertising in the US will reach $1.9 billion in 2012, according to a new forecast from market research firm Frost & Sullivan. With nearly 85% of Americans using cell phones, operators have a customer base of almost 250 million to be tapped for mobile ad revenues, according to Frost & Sullivan. The report warns… Continue reading US Mobile Advertising To Reach $1.9bn

More than 27.4 million UK internet users (78% of the total UK internet audience) viewed 3.2 billion videos online in June 2008, according to the latest data from the comScore Video Metrix service. Google Sites, driven by the popularity of YouTube.com, attracted nearly half of all videos viewed online in the UK, followed by BBC… Continue reading More Than 27.4m UK Internet Users Watched 3.2bn Videos Online In June

New research from Ipsos Mendelsohn has found that the top fifth of US households by income spend more time online than the rest of the population. The study also found that as the rich get richer, they stay online for even longer each week. The Affluent Survey focuses on $100,000+ income households, representing about 20%… Continue reading Affluent US Households Spend More Time Online Than Rest Of Population

BT Vision has signed a deal with NBC Universal International Television Distribution for a selection of films to feature on its HD on-demand movie service in the UK.A range of HD films from NBC will be released on BT Vision today, including blockbusters such as Charlie Wilson’s War, The Incredible Hulk and ET.Dan Marks, CEO… Continue reading BT Vision Launches HD Films In New Deal With NBC

BBC World Service and Deutsche Welle have announced plans to launch a joint radio service to Europe on DRM Shortwave.The new stream, which will be entirely in English, is expected to go live in early 2009.Broadcast in digital quality, it will be available from early morning till late at night targetting Western and Central Europe… Continue reading BBC World Service And Deutsche Welle To Launch Joint Radio Venture

Global Radio is set to axe the names of 29 local radio stations and rebrand them into a national network, following its takeover of GCap Media in April (see Global Radio To Acquire GCap For £375m).Global plans to create a new national network of 32 Heart stations as it reportedly attempts to take on the… Continue reading Global Radio Set To Get Rid Of Local Station Names In National Rebrand

Thinkbox has commissioned PricewaterhouseCoopers (PwC) and Holden Pearmain to undertake a new analysis of the impact of advertising investment on brand value.The study follows last year’s Payback Study with PwC, which examined over 700 brands across seven categories and showed that TV advertising pays back 4.5 times its advertising investment.The new research updates the original… Continue reading Thinkbox Commissions New Analysis Of The Impact Of Advertising Investment On Brand Value