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ITV has reported a 2.5% drop in net advertising revenue in the first nine months of 2008, compared with a 3.2% fall for the total TV market. The broadcaster also announced a 5% fall in broadcasting revenue in the first nine months, to £1.2 billion. ITV’s total revenue to the end of September was down… Continue reading ITV sees 2.5% drop in net ad revenue

American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

The heaviest users of the internet are also among the heaviest viewers of television, according to new US research from the Nielsen Company. Nielsen found that the top fifth of US internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use… Continue reading Research Finds TV Viewing And Internet Use Complementary

US newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all internet users) in the third quarter of 2008, a record number that reflects a 15.8% year on year increase. According to figures from Nielsen Online for the Newspaper Association of America, newspaper website visitors generated an average of just over… Continue reading US Newspaper Websites Get Record Number Of Unique Visitors In Q3

Johnnie Walker’s ‘Keep Walking’ campaign picked up three top gongs at the Institute of Practitioners in Advertising Effectiveness Awards last night.The international campaign, created by Bartle Bogle Hegarty, has produced total sales growth up 48% for the whisky producer over the last eight years.The IPA awarded it with the grand prix, a gold award and… Continue reading Johnnie Walker campaign wins three IPA awards

Google and Yahoo! have made a final attempt to win approval for their proposed search advertising deal in a revised submission to the US Department of Justice.The two companies have adjusted their proposal, reducing the length of the deal from 10 years to two and putting a 25% cap on the percentage of Yahoo! search… Continue reading Google and Yahoo! make last attempt to win ad deal approval

In an increasingly crowded TV marketplace it is vital that broadcasters make the most of multi-platform strategies to engage with their audiences. Johnny Webb, managing director of Virgin Media TV, looks at how this can be done…The UK has one of the most crowded and advanced TV markets in the world, sitting inside a bewilderingly… Continue reading Time to get creative – TV brands, content and marketing in a multi-platform world

September was a bad month all round, with across the board falls in revenue intake. Worst hit was ITV1 network, which saw its revenue fall by 21.8% year on year to stand at £106.39 million.The next biggest fall was seen by Channel 4, down to £ 54.51 million (20% on last year’s figures).Five saw its… Continue reading TV Market Round-Up – September 2008

Freeview is launching a £6.5 million national television ad campaign to promote its PVR service Freeview+, kicking off on November 6.The campaign, created by Beattie McGuiness Bungay (BMB), saw 4Creative and ITVCreative collaborate on the activity.Celebrities featuring in the campaign include Antony Cotton, Jennie McAlpine and Tupele Dorgu of Coronation Street; comedian Alan Carr; chef… Continue reading Freeview launches Freeview+ ad campaign