Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand
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Mark White, Five’s executive director of sales, has been promoted to the new role of managing director.The promotion follows White’s recent six month period as interim CEO during which he oversaw a number of projects including a refresh of Five’s on and off air identity (see Five Flagship Channel Gets New Look).Dawn Airey, Five’s chair… Continue reading Five appoints managing director
The Internet Advertising Bureau (IAB) has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.The IAB said that Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential.The hire comes a month after the IAB officially widened its remit to serve the mobile… Continue reading IAB UK appoints Jonathan Mew as first Head of Mobile
News International is set to re-launch its Sunday Times Magazine supplement with a new TV, press and outdoor advertising campaign.The re-launch, which follows on from the Sunday paper’s redesign earlier this year (see Sunday Times Set For Full-Colour Relaunch), will feature a revamped front cover, more features and investigations, a more image-focused contents page and… Continue reading Sunday Times Magazine relaunches with ad campaign
As REM’s “It’s the end of the world as we know it” begins to play, this year’s MRG conference gets underway and David Lucas and Keith Donaldson, joint chairs of the MRG, introduced the conference and summed up the organisation’s past two years of activityCommenting on the current economic slump and its effect on the… Continue reading MRG Conference 2008:Promotion of Research in the Media
ITV is integrating its online assets into its programming operations, under the direction of Peter Fincham, director of television, channels and online.The restructure will see all of ITV’s online assets – which include video streaming and ITV programming, ITV.com, ITV Local, project Kangaroo, Friends Reunited, as well as interactive and gaming – fully integrated with… Continue reading ITV integrates online and programming operations
Bauer has announced that it will be closing its national digital music station Mojo at the end of the month.The station, which was launched in 2003 as a spin-off from the music magazine, has an average of around 260,000 listeners per week according to the latest RAJAR release (see Year on Year Rise In Reach… Continue reading Bauer set to close digital music station Mojo
UK radio ad revenues were down about 13% year on year in October and November, according to a report.The Advanced Radio Revenue Indicator figures show that national radio ad revenue was down 16% year on year in October and predicts it will be down 17% in November, said a report in Media Week.Figures published by… Continue reading UK radio ad revenues down
Google has terminated its search advertising deal with Yahoo! in order to avoid a “protracted legal battle” with regulators. The proposed deal would have seen Google ads displayed around Yahoo!’s search results. David Drummond, Google senior vice president, corporate development and chief legal officer, said: “After four months of review, including discussions of various possible… Continue reading Google ends Yahoo! ad deal
AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million). Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue. The fall in subscription revenue reflects a decrease… Continue reading AOL reports fall in global ad revenue
