More Uk articles

Christina Goodman, head of global marketing and business development at Dynamic Logic, examines the findings of new research looking at consumers’ opinions of advertising…Print advertising generates the most positive reaction with UK consumers and is seen as having the most relevance, according to Dynamic Logic’s latest AdReaction study, which gauges consumers’ opinions of advertising.Newspaper and… Continue reading Print Advertising Most Popular And Relevant Medium

The Independent On Sunday has slashed its cover price to £1.The Sunday title has reduced its price from £1.80 after rolling out a campaign of regional discounts this year.Since it relaunched as a new slimmed-down version in June 2007, the newspaper has seen various price-cuts and now intends to keep to the £1 price, which… Continue reading Independent On Sunday Cuts Cover Price to £1

A new long term plan should be created to move all radio services across to digital, according to a report from the government’s Digital Radio Working Group. The group’s initial assessment is that the move could be completed by 2020.The DRWG said that in the medium term, all national, regional and large local stations should… Continue reading Digital Radio Switchover Could Happen By 2020

Rumours are being quashed by News International following speculation that James Murdoch was considering axing the londonpaper.The loss making paper has had rumours growing around it over the last two weeks, but today News International issued a public statement supporting the freesheet.A spokesman said: “The londonpaper has established itself as the capital’s leading afternoon paper… Continue reading Rumours of Scrapping thelondonpaper Quashed

SMG is changing its name to stv Group following the sale of Virgin Radio and its outdoor advertising business Primesight. The company is taking the name of its TV subsidiary stv as its overall corporate identity, with SMG chief executive saying that the move marks a return to the company’s roots. Rob Woodward, chief executive,… Continue reading SMG Changes Name To stv Group

Sir Martin Sorrell’s WPP saw its UK revenues increase by 5% in the first five months of 2008. The company announced a rise in like for like global revenue growth of 4.5% at its AGM in London. All regions showed strong revenue growth on a constant currency basis, with the US up almost 7%, while… Continue reading WPP Sees UK Revenues Increase

US spending on behavioural targeting will increase to $4.4 billion by 2012, according to a forecast from eMarketer. However, this year spending is expected to remain low, at just $775 million. The report says that one of the biggest drivers of behavioural targeting growth over the next four years will be online video. As more… Continue reading US Spending On Behavioural Targeting To Reach $4.4bn

Euro 2008 dominated the TV ratings this weekend, with peak figures of nearly 9 million viewers tuning in to see the Spain v Italy quarter final last night.Spain knocked Italy out of the competition, winning 4 – 3 on penalties, in front of more than 8.9 million adult viewers on BBC One.ITV 1’s match between… Continue reading Football Tops The Weekend Ratings

At MediaTel Group’s Media Playground event on Tuesday 11 June, several companies demonstrated how their products are delivering innovation in the media industry: Royal Mail had an interactive approach to demonstrating how they can communicate with consumers to deliver a sensory experience via their communication Clear Channel showed a new product area to bring outdoor… Continue reading Media Playground: Innovations for the industry

May was a tough month for all terrestrial stations, with year on year revenue falls seen amongst all stations. The biggest hit was seen by Channel 4, which fell by 6.9% on May 2007’s revenue total.Despite the extended ratings success of Britain’s Got Talent, ITV1 revenue fell by 3.2% year on year to stand at… Continue reading TV Market Round-Up – May 2008