The latest circulation figures show that the Evening Standard was down 4.6% month on month in August, leaving its total at around 279,000 copies.Afternoon freesheets thelondonpaper and the London Lite remained relatively static month on month. They now have totals of around 401,000 and 500,000 copies respectively.Morning business freesheet City AM now has a total… Continue reading August Sees Circulation Dip For Evening Standard
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Haymarket is to close women’s magazine Eve, saying that the title is making an unsustainable level of loss.The announcement follows a detailed review of the Eve portfolio by Haymarket, which led the company to conclude that as matters stand it is not feasible to continue the magazine.Kevin Costello, Haymarket Consumer Media managing director, said: “The… Continue reading Haymarket To Close Eve
ITV Customer Relations has teamed up with British Gas’s Generation Green initiative to develop a new programme on CiTV called Green Up Your Life and online content across itv.com and citv.co.uk.Starting this autumn on CiTV, the 10 episode series of five minute shows, produced by Initial Kids, will feature sponsorship idents for the British Gas… Continue reading ITV And British Gas In Green Initiative
IPC Ignite Sponsorship & Brand Solutions has partnered Nuts with Sony Pictures Home Entertainment for the launch of a new range of action DVDs.Called Fight Factory the new Sony Pictures DVDs will be supported by an integrated cross-platform campaign featuring a series of bespoke advertorials in Nuts and a dedicated micro channel at www.nuts.co.uk, running… Continue reading Nuts Partners Sony For DVD Launch
Seetha Kumar has been appointed to the newly-created role of controller, bbc.co.uk.Reporting to Erik Huggers, BBC director of Future Media & Technology (FM&T), Kumar will lead the overall strategic and editorial development of bbc.co.uk, chairing a new bbc.co.uk board bringing together key executives from across the BBC.In partnership with the FM&T chief operating officer Kerstin… Continue reading BBC Appoints Online Controller
The Guardian and Daily Telegraph are to raise their cover prices by 10p this weekend, following a recent increase by The Times.The price of the Saturday Daily Telegraph is rise from £1.50 to £1.60, while the weekday edition will also go up by 10p, from 80p to 90p. The Sunday Telegraph will stay at its… Continue reading Guardian And Telegraph To Raise Cover Prices
Advertising Seminars International is holding a European TV and Radio conference in Lisbon in November, looking at developments in areas such as cross-platform TV viewing and the future of radio in a multi-platform age.Speaking at the radio event on November 5 will be Sally de la Bedoyere, MD of RAJAR, and Alison Winter, head of… Continue reading ASI To Hold European Radio & TV Symposium In November
www.marieclaire.co.uk is boosting its beauty offering with a new virtual makeover tool, supported at launch by premium cosmetics brand Clinique.Marie Claire Makeovers in association with Clinique allows users to upload a photograph or selecting a models, to test a number of styles, colours and beauty applications before clicking through to purchase.Marie Claire publishing director Richard… Continue reading Marie Claire Launches New Online Tool
PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report
UK companies are forecast to spend £2.75 billion on search engine marketing in 2008, up 24% year on year, according to new research from E-consultancy. This year’s £2.75 billion spend is estimated to include £2.42 billion on paid search – a 23% increase on 2007. The remaining £330 million comes from spend on search engine… Continue reading UK Companies To Spend £2.75bn This Year On Search Engine Marketing
