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Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

Magna has published its new estimates for US emerging media advertising in 2009, with search remaining the largest emerging media category. Search is forecast to grow 24% to %13.8 billion, while social media is predicted to be up 37.4$ to $1.5 billion, benefiting from improved monetisation. The fastest growing emerging media platform will be online… Continue reading New Forecast Looks At Emerging Media

Andy Hart has left Associated Northcliffe Digital (AND) after six years in the job by “mutual consent”, ahead of an organisational restructure.Hart had been responsible for the online development and acquisitions of sites including ThisisLondon.co.uk and FindaProperty.com during his time as chief executive.He looked after the Mail Online brand and championed the company’s digital acquisition… Continue reading Hart Departs From Northcliffe Digital

BBC One’s new drama, Bonekickers, attracted a 31.3% audience share last night, with an average of more than 6.5 million adult viewers between 9 and 10pm.The series, starring Julie Graham and Adrian Lester working as archaeologists investigating mysteries in the past, had a peak audience of 6.7 million adult viewers during the first 15 minutes… Continue reading BBC’s Bonekickers Triumphs With 6.7 Million Viewers

The board of TNS has unanimously rejected WPP’s earlier unsolicited takeover bid, valuing TNS at 260p a share, saying it “substantially undervalues TNS, even on a standalone basis.”TNS has since agreed with GfK to terminate a proposed merger between the two companies and has permitted the German firm to advance talks with its third party… Continue reading TNS Rejects WPP Bid

London’s Magic 105.4 has been named station of year at the Arqiva Commercial Radio Awards, an event organised by RadioCentre – the industry body for commercial radio.Bauer managed to bag three wins at the ceremony, held at the Royal Lancaster Hotel in London yesterday, with awards handed out to Neil Fox, Andy Roberts and Magic.Neil… Continue reading London’s Magic 105.4 Scoops Station Of The Year Award

Microsoft has released a statement confirming it is willing to renew a deal with Yahoo! if it replaces its board of directors at its annual meeting next month.The software giant has reinstated its interest in acquiring Yahoo!, saying: “Microsoft would be interested in discussing with a new board a major transaction with Yahoo!, such as… Continue reading Microsoft Set To Re-Enter Talks With Yahoo!

Ofcom has banned the Nestle cereal credits from GMTV weather following a complaint against its claim “helping you get the three servings of wholegrain you need everyday”.Ofcom’s rules state that sponsor credits must be distinct from advertising – “Specific or detailed descriptions of a sponsor’s business or products are likely to be viewed as promotional… Continue reading GMTV Censored By Ofcom

Bauer Advertising digital sales director Bruce Daisley has left the company as part of ongoing redundancies at the publisher.Sales director of magazines Jason Trout has also left the company as part of a wider restructuring of the publisher following its purchase of Emap in 2007.Bauer purchased Emap’s magazine and radio divisions for £1.14 billion last… Continue reading Daisley Leaves Bauer

Microsoft would be willing to re-enter takeover talks with Yahoo! but only if the company replaces its board of directors at its annual meeting on August 1. In a statement, Microsoft said that it “would be interested in discussing with a new board a major transaction with Yahoo!, such as either a transaction to purchase… Continue reading Microsoft Could Return With Yahoo! Bid If Board Changes