More Uk articles

German market research firm GfK has announced that there is no certainty it will be making an offer for TNS. The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group. TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis” (see TNS Rejects WPP Takeover… Continue reading No Certainty Of GfK Offer For TNS

Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

ITV1’s Great British Feast, with Marco Pierre White, lost out to BBC One’s new series Cars, Cops and Criminals by an average 7% audience share betweem 9pm and 10pm last night.Marco’s Great British Feast was pick of the day but only managed to pull in three million adult viewers, a 15% audience share.BBC One’s new… Continue reading Marco Loses Out To Cars, Cops And Criminals By 1.7 Million Viewers

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.Recent online figures announced by Jeff Henry, MD of ITV Consumer… Continue reading ITV.com A Winner For Formula One Fans

Bauer’s music magazine Q has kicked off its recruitment drive by promoting editor Paul Rees to the role of editor-in-chief.Rees, who has been editor for five years, will now be responsible for overseeing the multiplatform growth of the Q brand, “delivering world-class editorial” across Q magazine, radio, internet and events operations.Q has also appointed Ian… Continue reading Q Magazine Promotes Rees

Sky’s online sales house, Sky Digital Media, is set to offer a wider range of ad formats following a deal with Adjustables.Adjustables, a video ad specialist, will build a new range of ad formats for Sky, including traditional banner formats, logos and ticker text, according to a report in the trade press.Paul Wright, director of… Continue reading Sky Set To Offer New Digital Ad Formats

The board of TNS has unanimously rejected WPP’s earlier unsolicited takeover bid, valuing TNS at 260p a share, saying it “substantially undervalues TNS, even on a standalone basis.”TNS has since agreed with GfK to terminate a proposed merger between the two companies and has permitted the German firm to advance talks with its third party… Continue reading TNS Rejects WPP Bid

WPP has presented a £1.082bn takeover bid to TNS’s shareholders, hoping to see off competition from the German market research company GfK.According to reports in the Financial Times, GfK was preparing a counter offer last night to rival any deal between TNS and WPP, which is rumoured to involve a financial backer who could allow… Continue reading WPP Makes Hostile Bid For TNS

ITV has hired Richard Parboo as new head of agency sales strategy in the online sales team, which covers itv.com and Friends Reunited.Parboo has left his role as head of networks for MySpace to concentrate on ITV’s online and broadband strategy.Parboo became one of the first hires in the commercial team during Fox Interactive’s start… Continue reading ITV Appoints New Sales Head

Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out