More Uk articles

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Research also found a continued lack of understanding of key concepts by the public.

As the Euros kick off, OOH provides a high-reach opportunity for brands. With group-stage matches starting between 5pm and 8pm, this is a crucial time that brands can utilise to target those on their merry way to the pub.

Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.  

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.