CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
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Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.
Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023’s Barbenheimer phenomenon.
Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
Since starting five years ago, brands and media companies have started to do more, but is it enough?
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.
| Maria Iu
The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.