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Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?

Here’s why the younger generations coming through need support from “oldies”.

Ryan Kangisser, MediaSense’s director and practice lead, models, explains how agencies are increasingly responding to marketers’ more precise requests by adapting to service individual needs.

Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research. 

For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.

Kara Osborne also cites “trust and belonging” as key issues.

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.