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Five is set to launch a dedicated children’s channel following the success of its kids’ strand Milkshake.The broadcaster could roll-out its first digital channel since 2006 as early as next year, according to reports.Carl Ratcliff, head of brand strategy and marketing at Five, said: “Our Milkshake brand is very strong, so we are in ongoing… Continue reading Five to launch dedicated kids’ channel

Murly Tiwari, MD of specialist online ad-network Indoor Media, looks at how advertisers can target the UK’s population of South Asians…Leading blue chip advertisers are realizing the value of the UK’s three million South Asians and are using Indoor Media to target them. The audience is affluent, aspirational, highly educated and early adopters; they are… Continue reading How to target Asians online

B-2-B media group Emap is to scrap subscription charges around certain websites next year.The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.Titles… Continue reading Emap scraps website subscription charges

A new report has found that cutting TV advertising budgets relative to competition is very likely to shrink ‘brand value’ – the willingness of consumers to pay a relative premium for a specific brand.Produced by PricewaterhouseCoopers LLP (PwC) for Thinkbox, the report shows that, within a year, reducing share of advertising investment – in particular… Continue reading New report finds that cutting TV advertising can damage brand value

Microsoft has signed a new search deal with Sun Microsystems in a bid to increase its share of search traffic.The deal will allow Internet Explorer users to install an MSN Toolbar with Live Search as they download the latest Sun Java plug-ins, which has over 800 million users worldwide, according to Sun.Yusuf Mehdi, senior vice… Continue reading Microsoft confirms new search deal

ITV has insisted that its decision to integrate its online assets into its programming operations last week was not a cost-cutting tactic.The restructure will see all of ITV’s online assets, which include video streaming, ITV programming and project Kangaroo, fully integrate with ITV’s family of broadcast channels (see ITV integrates online and programming operations).Michael Grade,… Continue reading ITV insists online and video merger is not a cost-cutting tactic

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week). The study, carried out by lifestyle consultancy Tuned In Research, also found that contrary to much commentary from industry heads, online brand engagement has… Continue reading 16-30 year olds spending more time online than watching TV

A segment comprising 16% of the US female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a new survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Among the Digital Divas group: 22% shop once per day The… Continue reading Study identifies “Digital Divas”

UK TV ad spend is expected to fall by 6% this year and 3% in 2009, before seeing growth of 2% in 2010 and 1% in 2011, according to ZenithOptimedia. Ad revenues for the main UK terrestrial channels will decline 7% in 2009, added the agency. Zenith’s UK Television Forecasts to 2012 predicts that the… Continue reading UK TV ad spend to fall this year and next

Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed $200 billion by the end of 2013, according to Informa Telecoms & Media’s latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority of global… Continue reading Mobile Phone Market Worth $200bn By 2013