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ITN’s archive division, ITN Source, has launched what it says is the world’s largest collection of on-demand broadcast-quality video clips.The Clips on Demand service is aimed at organisations that want to use the content for editorial or commercial use.Over half a million clips are on offer from ITN Source, covering news, history, entertainment and wildlife,… Continue reading ITN Source Unveils Clips On Demand In Website Relaunch

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor. The deal, which is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company. Rupert Murdoch has reportedly been… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

WPP Group is set to extend today’s deadline to TNS shareholders, extending its takeover approach for another two weeks. Sir Martin Sorrell’s communications and advertising group is likely to extend its deadline until the end of September, following the European Commission’s decision to extend its investigation into the deal on 3 September, said Media Week.… Continue reading WPP To Extend TNS Offer Deadline

The latest forecast from Magna Global predicts that US DVR subscriber households will reach 42.7 million (36% of TV households) by the end of 2012. This is up from the company’s previous estimate of 27.2 million (24% of TV households) as of the end of the second quarter of 2008. By 2012, Magna expects that… Continue reading US DVR Subscriber Households To Reach 42.7m

Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. While the vast majority (56%) believes that content downloads to mobile phones should be free of charge, there is a growing number of consumers that are so averse… Continue reading Ad-Averse Mobile Users Will Pay To Avoid Advertising

A peak of around 1.6 million viewers tuned in to see England beat Croatia 4-1 on Setanta Sports 1 last night.The subscriber-only sports channel attracted an average audience of just under 1.4 million viewers between 8pm and 10pm, an improvement on the figures for Saturday’s England match shown on the channel (see 887,000 Tune In… Continue reading Setanta Sports Pulls In Over 1.5m Viewers For England Victory

David Jensen joins Planet Rock in October with a new Sunday morning show Another Dimension, while US DJ Darren Redick will take over the afternoon shifts from 2pm-6pm.Also joining the station is Joe Bonamassa, whose show – airing Sunday nights at 11pm – will feature music with a blues edge.Jensen said: “I’m really looking forward… Continue reading Planet Rock Announces New Additions To Weekend Line-Up

Skysports.com received record numbers of visitors to the site as the football transfer window came to an end last week.The site recorded 1.7 million unique users on September 1, up by more than half a million on its previous record from January this year.Skysports.com launched its most widespread football campaign yet last month to coincide… Continue reading Skysports.com Receives Record Number Of Users