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Christina Goodman, head of global marketing and business development at Dynamic Logic, examines the findings of new research looking at consumers’ opinions of advertising…Print advertising generates the most positive reaction with UK consumers and is seen as having the most relevance, according to Dynamic Logic’s latest AdReaction study, which gauges consumers’ opinions of advertising.Newspaper and… Continue reading Print Advertising Most Popular And Relevant Medium

The Independent On Sunday has slashed its cover price to £1.The Sunday title has reduced its price from £1.80 after rolling out a campaign of regional discounts this year.Since it relaunched as a new slimmed-down version in June 2007, the newspaper has seen various price-cuts and now intends to keep to the £1 price, which… Continue reading Independent On Sunday Cuts Cover Price to £1

A new long term plan should be created to move all radio services across to digital, according to a report from the government’s Digital Radio Working Group. The group’s initial assessment is that the move could be completed by 2020.The DRWG said that in the medium term, all national, regional and large local stations should… Continue reading Digital Radio Switchover Could Happen By 2020

Rumours are being quashed by News International following speculation that James Murdoch was considering axing the londonpaper.The loss making paper has had rumours growing around it over the last two weeks, but today News International issued a public statement supporting the freesheet.A spokesman said: “The londonpaper has established itself as the capital’s leading afternoon paper… Continue reading Rumours of Scrapping thelondonpaper Quashed

Euro 2008 dominated the TV ratings this weekend, with peak figures of nearly 9 million viewers tuning in to see the Spain v Italy quarter final last night.Spain knocked Italy out of the competition, winning 4 – 3 on penalties, in front of more than 8.9 million adult viewers on BBC One.ITV 1’s match between… Continue reading Football Tops The Weekend Ratings

At MediaTel Group’s Media Playground event on Tuesday 11 June, several companies demonstrated how their products are delivering innovation in the media industry: Royal Mail had an interactive approach to demonstrating how they can communicate with consumers to deliver a sensory experience via their communication Clear Channel showed a new product area to bring outdoor… Continue reading Media Playground: Innovations for the industry

May was a tough month for all terrestrial stations, with year on year revenue falls seen amongst all stations. The biggest hit was seen by Channel 4, which fell by 6.9% on May 2007’s revenue total.Despite the extended ratings success of Britain’s Got Talent, ITV1 revenue fell by 3.2% year on year to stand at… Continue reading TV Market Round-Up – May 2008

Independent News & Media looks at an alternative distribution model following plans to cancel its delivery agreements with newsagents in Northern Ireland.The company, which owns the Independent and Independent on Sunday, said it was forced to take the step because circulation of the Belfast Telegraph has suffered owing to inadequate delivery services, according to the… Continue reading Independent News & Media Is Set To Cancel Delivery Deal

Facebook has raced ahead of MySpace with nine million more unique users worldwide , according to figures released from ComScore.The social networking site has grown from 47.2 million visitors in May last year to 123.9 million in May this year, a rate of 162%, while MySpace has only grown 5% to 114.6 million in the… Continue reading Facebook Overtakes MySpace

Virgin Radio owners Scottish Media Group have confirmed the sale of Virgin Radio to a consortium including The Times of India Group for £53 million by the end of June.The station will be renamed, in order to ensure there are no branding restrictions imposed by Sir Richard Branson which could affect the new owners freedom… Continue reading Virgin Radio Sale Confirmed