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Nine out of ten adults are aware of digital television switchover, according to new research from Digital UK and Ofcom.The Digital UK/Ofcom Tracker Survey at December 2007 indicates national awareness of switchover has reached 89%, up from 66% at the beginning of Digital UK’s public information campaign in May 2006.The figure rises to 96% in… Continue reading Nine Out Of 10 Adults Aware Of Digital Switchover

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Glossy new drama series Rock Rivals, loosely inspired by ITV1’s The X-Factor, launched with a less than spectacular 3.6 million adults (with a 16.9% share of viewing) last night.Featuring the fictionalised account of the behind-the-scene goings on of a reality singing contest, the programme initially had an audience of 4.1 million during the first 15… Continue reading Rock Rivals Lacks X-Factor For Viewers

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences.This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which was… Continue reading Digital Magazines Could Be Hugely Successful

Bella, the H Bauer owned women’s weekly magazine, is to extend its celebrity coverage in a bid to boost declining circulation.The move is in order to boost the title’s appeal to its target demographic of women in their mid-30s.At the most recent ABCs, Bella recorded a significant real term decline, of nearly 30% or a… Continue reading Bella Ups Celebrity Content To Boost Sales

Almost 21 million Britons visited at least one of the ten most popular social media websites in January this year, equating to over 60% of Britons online, according to figures released by Nielsen Online.This represents an increase of over 20% year on year, when 17.1 million visited at least one of the top ten.In that… Continue reading Almost 21 Million Brits Visit Top Social Media Sites

Former Google VP of sales and operations, Sheryl Sanderberg, has become the new chief operating officer of Facebook, following the departure last month of Owen Van Natta, chief revenue officer.Sandberg will be responsible for sales, marketing, business development, human resources, public policy, privacy and communications and will report to Mark Zuckerberg, chief executive of Facebook.Prior… Continue reading Facebook Hires Former Google VP

ITV’s revenues from premium rate services were down by £58 million in 2007, following the phone-in scandals that rocked television.In its full year statement released today, ITV said that its total revenues in 2007 were £2.08 billion, a year on year fall of 5%.The broadcaster’s profits were £188 million, down 35% on £288 million recorded… Continue reading ITV Sees Premium Rate Revenues Fall