Bauer’s Kiss 100 is set to launch its first major marketing campaign for the Rickie and Melvin breakfast show.The campaign comes as part of a £1.5 million investment in to the radio station over the summer and is due to launch across London this month.ODD designed the creative – which features Rickie and Melvin having… Continue reading Kiss 100 Kick Starts A New Breakfast Show Campaign
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Marketers are remaining upbeat about their own organisations’ prospects – even if they are increasingly gloomy about the UK’s economic outlook, according to a new survey by the Chartered Institute of Marketing. The Marketing Trends Survey, completed for the Institute by Ipsos MORI, reveals that more than a third of marketers believe the UK will… Continue reading Marketers Upbeat Despite Economic Slowdown
Communication technology company Comtech M2M is to supply new digital signs for North Wales Newspapers, Cornwall & Devon Media and the Newsquest Media Group-owned Bolton and Bury Times.The new display systems will roll out through newsagents and retail outlets, providing up-to-the-minute headlines alongside advertising and promotions opportunities for local businesses, according to a report on… Continue reading Regional Roll Out For New Digital Signs
The BBC is to launch a “new iPlayer” which will see the corporation’s radio and TV content on a single iPlayer interface.Speaking at the Broadcast Digital Channels Conference last week, BBC head of digital media technology Anthony Rose said that the new iPlayer will be ready to go live in “a few weeks time”.The new… Continue reading “All New” iPlayer To Launch
Turkey’s match against the Czech Republic in the European Football Championship last night brought in a peak audience of 5.5 million adult viewers to ITV1 last night.The make-or-break match, to decide who would be joining Portugal in the quarter finals, was possibly the game of the tournament so far, with Turkey coming back from 2-0… Continue reading Football Thriller Gets 5.5m Viewers
The acting editor of celebrity magazine Heat, Julian Linley, has been permanently appointed to the post.He has been acting editor of the magazine since Mark Frith stepped down earlier this month.Linley joined Heat in 2000 and was Frith’s deputy for five years before leaving to become launch editor of First.In May last year he helped… Continue reading Heat Appoints Editor
May saw BBC One, Channel 4 and Five’s viewing shares drop, while ITV1’s was up year on year.BBC Two was down year on year over the same period.Other channels saw the largest increase in share, up by 1.9 percentage points.All ViewingITV1 boosted its viewing share by 0.8 percentage points year on year in May, taking… Continue reading Television Viewing Round-Up – May 2008
A peak of five million adult viewers tuned in to last night’s football match between Austria and Poland in the European Football Championship.It was a close match, with Austria snatching a late goal in a 1-1 draw thanks to a controversial decision by the English referee, Howard Webb.Over on Channel 4 at 9pm was the… Continue reading Strong Viewing Figures Continue For European Football Championship
Google search properties accounted for 87% of all UK searches for the four weeks ending May 31 2008, according to new figures from online research firm Hitwise.This figure represents a 12% increase compared to May 2007. By comparison, Yahoo! search properties accounted for 4.1% of UK searches in May 2008, a 2% increase compared to… Continue reading Google Accounted For 87% Of All UK Searches In May
Times Online has unveiled a digital newspaper archive going back more than 200 years.The archive contains more than 20 million articles from every edition of the Times, leaving out just a small number of damaged issues, from 1785 to 1985.The archive is currently free, with editor-in-chief of Times Online Anne Spackman saying that no decision… Continue reading Times Archive Goes Online
