More Uk articles

Over 50% of an average marketer’s budget is now spent online, according to a new report from online lead generation company Clash-Media. According to the research, over 70% of companies use search engine optimisation, paid search and e-mail marketing to in-house lists. Use of offline marketing methods has largely decreased, with only press and television… Continue reading Over 50% Of Marketers’ Budgets Spent Online

Lloyd Embley has been appointed as the new editor of the People six months after he took over as acting editor.Embley took over as acting editor of the Sunday tabloid after Mark Thomas left the job last November.Trinity Mirror, owner of the paper, also announced that its deputy editor, Ben Proctor, is leaving the company.Daily… Continue reading People Appoints New Editor

Italy claimed a 2 – 0 victory over France last night, knocking them out of the competition in front of a 6.9 million audience on BBC One.One of the pre-tournament favourites, France lost two key players in the first half after Franck Ribery was taken off with a serious injury and Eric Abidal was shown… Continue reading France Knocked Out Of Euro 2008

GCap Media’s Classic FM announced it will sponsor a series of classical concerts at London’s indigO2 and O2 arena in a new seven figure deal.Classic FM has teamed up with the owners and operators of the O2 – AEG – to be both the sponsor and media partner for the concerts, which are set to… Continue reading Classic FM Signs Major New Concert Deal

BskyB will be given licence fee money to supply low-cost set top boxes for older and disabled people in the first digital switchover region.The Digital Switchover Help Scheme has confirmed it will be handing the cash to Sky after it secured the SHS contract, seeing off competition from Freesat, according to a report by the… Continue reading Sky Wins Deal To Aid Digital Switchover

News International will shut its News Magazines unit that loses £10 million a year as the first step of widespread changes due to take place in the company.The News Magazines unit was launched by News International in 2005 and currently publishes the free monthly magazine SkyMag and The Sunday Times Travel Magazine.James Murdoch, who was… Continue reading News International Set To Close Magazines Unit

Five has appointed WPP-owned advertising agency Grey London to handle its creative account.Grey will work with Five’s creative teams to refresh all of the Five brands, as part of an ongoing project which has already seen the repositioning of Five’s newly-named digital channel Fiver.Grey replaces Five’s current retained agency, Vallance Carruthers Coleman Priest, who have… Continue reading Five Appoints New Ad Agency

The mighty Coronation Street managed to beat the pretty average football match on BBC One last night, with a peak of 7.6 million adults tuning in for their latest dose of life oop north.An average of 7.5 million adults (a 36.6% share of viewers) stuck with the show throughout its hour long running time, with… Continue reading Football Loses Out To Coronation Street

Mike Hope-Milne, enterprise director at Pearl & Dean, discusses how experiential advertising in cinemas can be a valuable tool in promoting brands…It can hardly have escaped notice that one of the biggest trends impacting advertising is that communication can no longer be a strictly one-way affair. The proliferation of digital marketing, rise of the web,… Continue reading The Rise Of Experiential In Cinemas

Income from the BBC commercial subsidiary BBC Resources fell from £126 million to £122 million last year, according to a report.The commercial subsidiary failed to reach overall targets for the year and suffered a fall in trading profit from £5 million to £2.3 million for the 12 months to March 31 2008, said a report… Continue reading BBC Resources Sees Revenue Fall