Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
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Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.
Audience for Ken Bruce’s show on Greatest Hits Radio ticked up in Q4 2023 to 3.8m, marginally narrowing the gap between the Bauer station and Bruce’s former employer, BBC Radio 2.
BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
| Maria Iu
The UK OOH market is forecast to grow by 6.5% this year, according to a GroupM report.
From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.
Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.