Patrick Affleck, UK CEO of Havas Media Network, talks to The Media Leader about key leadership skills, the importance of sustainability in media, and why positivity is returning to advertising in the second half of 2024.
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The regulator has blocked one of three proposed BBC spin-off stations on BBC Sounds.
The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
Most people in the industry want to pay more attention to mental wellness, but many feel unable to talk about this issue in the workplace. How can leaders change this narrative?
We must stop pretending that leaders advocating for four days a week or more in the office care about inclusion.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.