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RAJAR will assess the data from its forthcoming trial with BARB on a continuous basis to obtain unprecedented insight into a number of performance measures, according to Paul Kennedy, research director at RAJAR.Speaking at the recent Media Research Group evening meeting, Kennedy said: “The panel allows us to investigate trends of radio behaviour that have… Continue reading BARB And RAJAR Trial To Yield Unprecedented Audience Insight

Companies offering high speed broadband will have to make clear that top speeds will vary significantly depending on location, after the Advertising Standards Authority (ASA) upheld complaints about a Bulldog TV and press campaign offering broadband “up to 8 meg”.NTL complained that the press ad was misleading because the maximum speed quoted would not be… Continue reading High Speed Broadband Ads Must Be Clear About Top Speeds

ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch

Major changes are underway at the Times newspaper, with the business section of the title integrating its online and print operations.According to a report in the Guardian, online journalists have recently moved into the paper’s business section on the first floor of Times House and print journalists have been filing stories for the website.Times Online… Continue reading Newspapers In Multi-Media Reshuffle

British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal

ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy

Haymarket Magazines, the consumer publishing and website division of Haymarket Group, is forming a new digital leadership team to speed up its development as a multi-platform media company.The leadership team’s commercial head will be Jim Murray-Jones, who joins Haymarket from Auto Trader as digital publishing director.Murray-Jones will be joined by digital editorial director Mark Payton,… Continue reading Haymarket Magazines Forms Digital Leadership Team

Chrysalis Radio delivered overall revenue growth of 4.2% in the twelve months to 31 August, reaching £65.5 million. Chrysalis said that on a like-for-like basis, excluding the acquisition of Heart 106 in the East Midlands in May 2005, revenues for the full year were flat at £61.7 million. However, tight control of overheads and improved… Continue reading Chrysalis Radio Revenue Grows 4.2%

UTV has announced that it no longer intends to pursue its merger proposal with SMG, owner of Virgin Radio. UTV said that in reaching its decision the board took into account the interim results of SMG, announced on 13 September 2006, and the ongoing weakness in the advertising market faced by the ITV network. The… Continue reading UTV Withdraws SMG Merger Proposal

UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User-Generated-Content Websites Show Large Traffic Growth