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Nearly half of all individuals in the European Union used the internet at least once a week in 2006, according to new research from Eurostat, the Statistical Office of the European Communities. Eurostat says that 52% of households had access to the internet during the first quarter of 2006, compared to 48% during the first… Continue reading 52% Of EU Households Have Internet Access

The European Parliament has relaxed the rules on product placement on TV shows in Europe, with new laws which would require broadcasters to tell viewers every twenty minutes which branded products which have been placed in a show.At a meeting held in Brussels yesterday, EU ministers agreed to allow product placement on TV shows, with… Continue reading European Parliament Relaxes Rules On TV Product Placement

Trouble, the Flextech owned youth entertainment channel, has announced its first-ever long-form, cross platform advertiser funded programming (AFP) agreement.Trouble has signed the deal with Pitch, the mobile phone entertainment service, to co-fund a 25 x 30 minute TV series, My TV: Homegrown.The deal will also see branded content from My TV: Homegrown and exclusive user-generated… Continue reading Trouble Signs Cross Platform AFP Deal

NTL’s proposed merger with ITV could come under the scrutiny of the Office of Fair Trading because of NTL’s 50% stake in digital pay-TV provider UKTV.Flextech, which is owned by NTL, could be required to sell its stake in UKTV, which is a joint 50/50 venture with BBC Worldwide if the merger went ahead, according… Continue reading Office Of Fair Trading Could Intervene In NTL/ITV Merger

BSkyB has announced several new senior management appointments, including chief operating officer, managing director of its customer group, and group director for communications and brand marketing. Brian Sullivan, currently Sky’s director of product strategy and management, is appointed to the role of managing director, customer group with responsibility for leading the company’s marketing, product development… Continue reading BSkyB Announces Senior Management Appointments

I wonder how many delegates returning to their desks today after the 2006 MRG Conference will heed MRG Chairman, Hugh Johnson’s, parting comment to push for research to be higher in their organisation. It’s a very reasonable plea, and the current technology-led environment is as good a time as any to demonstrate that key business… Continue reading MRG Conference: Vienna Overview

Speaking at the MRG conference in Vienna last week, Peter Bowman, consultant to the IAB, outlined the creation of JICIMS, the Joint Industry Committee for Internet Measurement Systems.Working with the AOP (Association for Online Publishers), IAB and ISBA, the aim is to create an industry planning currency for the internet that would sit alongside existing… Continue reading MRG Conference: JICIMS Moving Forward

BSkyB has today announced several senior management appointments, including the newly created role of chief technology officer.Didier Lebrat is joining Sky in December in the new chief technology officer role from Vodafone Italy, where he currently holds the same title.Sky says that new role, bringing together the leadership of Sky’s Information Technology, Customer Technology, Network… Continue reading BSkyB Announces Senior Management Appointments

Martyn U’ren outlined, to Wednesday afternoon’s MRG Conference, how News International are continuing to provide massive audiences by pursuing a policy of co-existence between paper and digital media for their newspaper brands.He quoted Rupert Murdoch as saying that consumers want their content delivered “when they want it, how they want it and very much as… Continue reading MRG Conference: By Using Mass Brand Management, The Age of Mass Media Isn’t Over

Tess Alps, CEO of Thinkbox, echoed the thoughts set out on day one of the MRG conference by Walker CEO, Phil Georgiadis, although in a much more playful manner, when she offered her thoughts on Google, the IAB, and PR-driven research in her keynote speech on the final day of the conference in Vienna.Commenting on… Continue reading MRG Conference: Thinkbox CEO Criticises Google Research