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Interactivity and personalisation will be key to the future success of mobile television, according to a new report commissioned by mobile phone company Nokia.This Box Was Made For Walking, conducted by Dr Shani Orgad from the London School Of Economics, examines the future impact of the platform on the broadcasting and advertising industries, predicting that… Continue reading Interactivity And Personalisation Key To Success Of Mobile TV

Mobile phone company 02 saw its UK third quarter mobile service revenue grow by 14.9% year on year. The company also saw year on year growth of 6.1% in Germany and 1.7% in Ireland. Mobile average revenue per user in the UK was £272, compared to £271 for Q2 2006 and £265 for Q3 2005.… Continue reading 02 Records 14.9% Revenue Growth

Strictly Come Dancing on BBC One once again proved more popular than ITV1’s The X Factor, being watched by more adult viewers for both the main programme and the results programme on Saturday night.The first instalment of the ballroom dancing contest was seen by an average of 8.4 million adults, a 43% audience share, whilst… Continue reading Strictly Come Dancing Wins More Viewers Than X Factor

BSkyB has announced several new senior management appointments, including chief operating officer, managing director of its customer group, and group director for communications and brand marketing. Brian Sullivan, currently Sky’s director of product strategy and management, is appointed to the role of managing director, customer group with responsibility for leading the company’s marketing, product development… Continue reading BSkyB Announces Senior Management Appointments

In a whistle-stop five minutes at the MRG Conference in Vienna, Roger Pratt, managing director of the NRS, outlined the six key NRS targets for 2007, four of which look at the current methodology and two at new methodology.Increase Response Rate – In September, the NRS added a financial incentive of £25 in London to… Continue reading MRG Conference: NRS Key Targets for 2007

Vodafone has announced that is to launch its own premium broadband service, Vodafone at Home, which will go on offer to Vodafone consumer contract customers on January 8 2007.The broadband service will cost £25 per month, including line rental, and Vodafone says that customers will receive unlimited broadband and inclusive landline calls at anytime to… Continue reading Vodafone To Launch Broadband Service

The twenty largest cable and telephone providers in the US, representing about 94% of the market, acquired over 2.5 million net additional broadband subscribers in the third quarter of 2006, according to Leichtman Research Group (LRG). LRG says that these top broadband providers now account for nearly 50.9 million high-speed internet subscribers, with cable having… Continue reading Over 2.5 Million Broadband Subscribers Added In US

Emap Radio has been awarded the new FM local radio licence for Liverpool and will launch CityTalk, the group’s first all-speech service.Emap beat off competition from nine other applicants including UTV, Chrysalis and GCap, to be awarded the licence by regulator Ofcom (see Talk Radio Looks Likely For Liverpool).The licence covers an adult population (aged… Continue reading Emap Radio Wins Liverpool FM Licence

Daily Newspaper MarketMost titles in the daily newspaper market saw a dip in their circulation year on year for October, with the market overall seeing a 3% decline.The Financial Times was the only daily newspaper to boost its distribution, up almost 5% year on year for the month, whilst the Daily Mail remained fairly static,… Continue reading ABC National Newspaper Round-Up: October 2006

Over the past three years, Sky has conducted various research to analyse the effect Sky+ has had on television viewing, following the doom merchants claiming that PVRs would cause the death of the 30-second spot.Lucy Bristow, Sky Media, presented a whistle stop tour through this research at the Media Research Group conference in Vienna today.Using… Continue reading Sky Research Aims To Maximise Brand Exposure