Last night’s thrilling World Cup semi-final on ITV1, which saw the host nation knocked out of the competition by Italy in the dying minutes of extra time, was watched by a peak of 11.1 million adult viewers.The match attracted a much larger peak figure than for any other non-England game in the tournament so far,… Continue reading Semi-Final Thriller Nets Over 11 Million Adult Viewers
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Director of marketing at PPA, Phil Cutts, discusses how magazines can provide a powerful platform for advertisers, engaging readers more effectively than other forms of media in a fast-paced, fast-forwarded world…Last year, Ofcom announced that UK households were spending a third more on communications than they were five years ago. Magazines have played a recognisable… Continue reading The Strength Of Magazines
Following Chrysalis Radio’s ground-breaking restructuring of its commercial operations last month, it has announced further appointments to the new management team responsible for its merged sales division.Chrysalis has appointed three account directors to manage the teams handling the top 20 agencies in London. They are Jennie Stubbs, currently group head of sponsorship and promotions, Dan… Continue reading Chrysalis Radio Sales Announces Management Line-Up
BBC listeners could get their own iTunes-inspired personalised radio service, according to BBC director general Mark Thompson, who was speaking last night at the Cambridge Radio Festival.Thompson said the broadcaster, under the working title of MyBBCRadio, would utilise peer-to-peer and other new technologies to create a service that would “provide thousands, ultimately millions, of individual… Continue reading BBC Could Get iTunes-Inspired Radio Service
Richard Bacon, Capital Radio’s current drive-time presenter, will move back to Xfm in August, with Xfm’s Lucio taking over Bacon’s old role.Gold Sony award-winner Lucio has helped Xfm achieve the station’s highest ever drive-time audience since joining in October 2005. Bacon, who joined Capital in May 2005, said: “I have enjoyed my time at Capital,… Continue reading Bacon Back On Xfm
Emap Entertainment is launching an online dieting and healthy eating website from its hugely successful women’s magazine Closer, as part of the company’s strategy to expand key brands across multiple platforms.The site will be promoted heavily via Closer magazine, reaching more than 1.3 million women a week along with support from other on and offline… Continue reading Emap Launches Closer Website
ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1… Continue reading Clerical Medical in £2 million ITV Sponsorship Deal
Last week’s announcement that UBC Media would invest in digital music technology that allows listeners to buy music from radio stations via a handheld mobile device, received a positive boost today at the annual Radio Festival in Cambridge.In a session discussing radio’s future funding, the ability of radio stations to offer instant opportunity to purchase… Continue reading Mobile Purchasing Is Key To Digital Radio’s Future
Thanks to a surge in advertising in the last quarter, Avanti Screenmedia has been able to exceed its budget for the period by 10%. David Williams, Avanti chief executive, said of the advertising performance: “We believe that this is partly as a result of increased market acceptance of our medium, following sustained ground work by… Continue reading Avanti Screenmedia Exceeds Budget
Orange may win the auction to buy AOL UK, the internet business owned by Time Warner, the US Media conglomerate, according to reports in the Sunday Telegraph.The paper says that the bid from the France Telecom owned company is motivated by fear of its rival, BSkyB, getting hold of it.Carphone Warehouse’s offer of free broadband… Continue reading Orange And BSkyB In Battle Over AOL UK
