The digital advertising revolution for the Outdoor sector has progressed with the launch of the UK’s first network of digital ink billboards.Clear Channel Outdoor, in conjunction with Magink Display Technologies Inc, has selected ten prime sites in London to build the digital displays on later this year. The network will be controlled from a central… Continue reading First Network Of Digital Billboards Announced
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BT has added to its list of partners for its forthcoming BT Vision service with the signing of a new video on-demand agreement with independent film distributor Momentum Pictures.Momentum Pictures is one of the UK’s largest independent film distributors. This agreement will provide access to films such as Lost in Translation, O, Brother Where Art… Continue reading BT Vision Strikes Deal With Indie Film Distributor
The recently formed representative body for the commercial radio industry, the RadioCentre, will soon launch its website, potentially boosting online traffic to commercial radio stations.The site, www.radiocentre.org, will allow visitors to stream and listen to commercial radio stations in the UK, as well as offering detailed information on stations and access to broadcaster’s websites. It… Continue reading RadioCentre Website Could Boost Online Traffic To Radio Stations
Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%.Like for like advertising… Continue reading Ad Revenues Expected To Fall At Trinity Mirror
A bidding war could be on the horizon with the announcement today that Ofcom will auction licences for new radio frequencies that could be used for a range of new broadband, wireless communications and broadcast services.The regulator and competition authority for the UK communications industries will release the radio spectrum in the latter half of… Continue reading Bidding War Looms As Ofcom Releases New Radio Spectrum
Trinity Mirror has released a disappointing trading update for the 26 weeks leading up to July 2 2006, with group advertising revenues for the period expected to fall by 10.6% year-on-year, excluding acquisitions completed in 2005 and 2006. Including acquisitions its advertising revenues for the period are expected to fall by 8.4%. Like for like… Continue reading Ad Revenues Expected To Fall At Trinity Mirror
Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers
NatMags is planning to launch a new online division to extend the company’s market reach, setting up websites to create online communities to bolster existing magazine titles.The publisher will look at launching standalone websites with bespoke content online that may not be derived from the print versions of its magazines.The Runner’s World website is being… Continue reading NatMags To Extend Reach With New Online Division
The Asia-Pacific region still claims by far the biggest share of all broadband lines, accounting for 40% of the world’s 229m broadband lines in Q1 2006, according to Point Topic’s World Broadband Statistics for Q1 2006. However, despite impressive growth rates in China, India and Vietnam, Asia-Pacific’s share is under threat from markets in Eastern… Continue reading Asia-Pacific Still Ahead In Broadband Boom
Cable and satellite television channel Bravo has expanded its portfolio by introducing big-budget US dramas, securing exclusive rights to episodes of Blade: The Series and The Unit to premiere in the autumn.Blade: The Series, from executive producer Avi Arad (the X-Men and Spiderman films), promises to satisfy male TV appetites as a blood-drenched, action-packed saga… Continue reading Bravo Expands Portfolio With Top-Rating US Dramas
