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Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School.The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group.The aim of… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

FilmFour will become free-to-air on 23 July, supported by Channel 4’s biggest marketing campaign ever, with ads directed by actor Kevin Spacey breaking on 1 July.4creative in conjunction with RSA Films have created the campaign, which features stars such as Dame Judy Dench, Ewan McGregor and Christian Slater in the television ads.There will be one… Continue reading FilmFour To Be Free-To-Air From 23 July

Household broadband users are still confused by the technology, with many admitting to being puzzled by the terms IPTV and VoIP, a new study by uSwitch.com reveals.80,000 households get connected to broadband every week, but the new research by the comparison and switching company has shown that 39% of broadband users do not understand Internet… Continue reading Home Broadband Users Still Baffled By Technology

Food and drink ads could be banned on the mainstream networks such as ITV1 and Channel 4 when children might be watching, after the broadcasting and advertising industries agreed on a compromised proposal to Ofcom.The Food and Drink Federation and the Food Advertising Unit of the Advertising Association on behalf of a coalition of broadcasters,… Continue reading Food And Drink Ads For Kids Could Be Banned On Main Networks

ITV has signed a three-year deal, starting next season, to show the final stages of the UEFA Cup in an agreement believed to be worth £25 million.The deal covers the 2006-7 to 2008-9 seasons and will give ITV exclusive broadcast rights for the quarter-finals, semi-finals and final of the tournament. In addition, the broadcaster gains… Continue reading ITV Gets UEFA Cup Rights

Yahoo! properties in the UK, Ireland and Europe are now compliant with the IAB’s global web measurement standards, independently certified by the introduction of regular ABC Electronic ad serving audits.Features of the audits include ensuring consistent elimination of non-human activity from counting of ad impressions and measuring the ad impression using browser-based tracking as near… Continue reading Yahoo! Complies With IAB Global Web Measurement Standards

Profits at BBC Worldwide, the commercial arm of the BBC, more than doubled within two years and grew 62% in the year to the end of March, reaching £89 million. 2005-6 is the second consecutive year of record profitability for BBC Worldwide. In 2003-4 the company produced a profit of £37 million and in 2004-5… Continue reading BBC Worldwide Reveals Profit Rise Of 62% To £89 Million

Local online advertising in the US is forecast to reach $1.3 billion for 2006, which equates to 7.9% of the total $16.7 billion in US internet ad spending for the year, according to a new report from eMarketer called Local Online Advertising: Measuring the Potential. The report forecasts that local online adspend will grow by… Continue reading Paid Search Will Be Driving Factor Behind Local Online Advertising

Trinity Mirror, the UK’s largest newspaper publisher, this week becomes the first to offer e-vouchering through its portfolio of regional newspapers.Trinity Mirror is using Thomson Intermedia’s ‘Vouching’ solution across its 240-plus regional titles. E-vouchering provides electronic proof of advertising, and is supported by the major planning and buying agencies.Instead of advertising customers being sent hard-copy… Continue reading Trinity Mirror Offers E-Vouchering

Worldwide sales of consumer magazines were up by 100 million copies or 7.4% year on year in 2005, with the industry recording its highest rate of growth in sales for decades between 2004 and 2005. According to the World Advertising Resource Centre’s new Advertising Statistics Yearbook, more than 1.4 billion magazines were sold last year,… Continue reading Global Consumer Magazine Sales Booming