December saw the largest number of cinema admissions in 2005, with new figures from the Cinema Advertising Association showing a flurry of festive film interest towards the end of the year.The release of several blockbuster films and the start of the holiday season colluded to bring an average of 3.98 million cinemagoers to the box… Continue reading Cinema Ends 2005 On Box Office High
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Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc.The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup.The FirstGroup contract was previously held by beleaguered poster specialist, Maiden Outdoor, which is… Continue reading Viacom Scoops Rail Contract From Maiden
BBC Two scored a surprise victory over rival terrestrial broadcasters last night, as genealogy programme Who Do You Think You Are trumped the competition, including MP George Galloway’s spectacular exit from Channel 4’s Celebrity Big Brother.The family history show, featuring Stephen Fry tracing his grandfather back to modern-day Slovakia, drew an average adult audience of… Continue reading History Beats Hysteria As BBC Two Tops Big Brother
ITV saw its revenues fall for the second month running in December, with a 4.6% drop year on year, leaving the channel with revenue of £122.6 million for the month. The broadcaster announced that the ITV News Channel will close in January, allowing airspace on the Freeview platform for a new ITV channel, such as… Continue reading TV Market Round-Up – December 2005
BBC1 and ITV1 both lost nearly 1% point from their viewing share during December, whilst multichannel viewing increased at a similar rate year on year.In digital homes, however, all terrestrial broadcasters displayed increases in viewing share, as strong Christmas programming dominated the December schedules.All ViewingDecember saw the two main terrestrial broadcasters lose viewing share to… Continue reading Television Viewing Round-Up – December 2005
Iconic darts gameshow, Bullseye, is to be revived by Challenge TV, albeit without gravel-voiced host Jim Bowen, and will return to screens in the spring.The Flextech-owned entertainment channel has seen success airing the original series, and hopes to capitalise on the nostalgia value attributed to the modern day remake.The updated show will retain many elements… Continue reading Challenge Brings Back Bully For Ratings Bullseye
Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc. The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup. The FirstGroup contract was previously held by poster specialist, Maiden Outdoor, which… Continue reading Viacom Outdoor Wins Rail Contract From Maiden
Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005
The recruitment advertising industry enjoyed a strong 2005 in both online and print adverts, with even the newspaper industry enjoying double digit gains in help-wanted classified. According to a new study from Borrell Associates, new trends emerging in the recruitment industry look set to make 2006 an interesting and prosperous year for the market. The… Continue reading Online Recruitment Advertising Forecast To Rocket
Kelvin MacKenzie has been appointed non-executive chairman of UK communications group, Media Square, taking up the position with immediate effect. Media Square expanded its operations last year, buying Huntsworth PLC’s marketing services for £55 million in November. Commenting on MacKenzie’s new position, Jeremy Middleton said: “Kelvin’s expertise in, and knowledge of, the media sector, plus… Continue reading MacKenzie Gets New Role At Media Square
