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The voice over internet protocol market (VoIP) in Asia is continuing to expand at an impressive rate, with new figures from In-Stat predicting total revenue to rise to $10 billion by 2009, up from $5.5 billion in 2004. In-Stat claims that long distance calls currently create the bulk of VoIP business in Asia, providing 85.4%… Continue reading Asian VoIP Market To Hit $10 Billion By 2009

ITV’s I’m A Celebrity… continued to perform well last night, building on Sunday’s launch night success with an average adult audience of 8.8 million.The programme secured a 38.8% share on average, peaking at 39.2% in the first 15 minutes with 8.9 million viewers.Elsewhere, ITV saw success with a triple bill of Coronation Street, drawing 11… Continue reading Celebrities Hog The Limelight For ITV

IPC’s Nuts magazine has announced a massive re-launch of its online operations, boosting content and offering increased multimedia features.The new site will pack exclusive pictures and video clips of Nuts cover girls, as well as games and an enhanced reviews section.The site’s new design presents Nuts content in a “sophisticated and entertaining way,” according to… Continue reading IPC Grows Nuts With 3G Services And Online Revamp

Last night’s launch of ITV1’s I’m a Celebrity Get Me Out Of Here saw the broadcaster outperform its terrestrial rivals, scoring an average audience of 8.4 million adults to secure a share of 36.6%.The impressive debut saw the programme exceed the performance of last year’s launch night, which secured a lower share of 35%, despite… Continue reading Dramatic Start Boosts I’m A Celebrity

Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity

Channel 4 looks set to scoop the latest slot on the Freeview platform following Five’s withdrawal from bidding after securing alternative spectrum via Top Up TV.The two broadcasters had been facing a head to head battle over the Freeview airspace, although Five’s deal to secure spectrum space from Top Up TV for its first digital… Continue reading Channel 4 Set To Scoop Freeview Airspace

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore.The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group.According to a report in Saturday’s Daily Telegraph, Bollore… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore. The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group. According to a report in Saturday’s Daily… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Digital radio listening (DAB) has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR. RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet… Continue reading Digital Listening Up 165%