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JanuaryThe radio industry got off to a controversial start in 2004, with the BBC forced to drop drinks giant Coca-Cola as the multi-million pound sponsor of the weekly music charts used by Radio One. The move followed a wave of criticism, and forced the Corporation to find a way out of its two-year deal with… Continue reading NewsLine End Of Year Round-Up: Radio

Satellite giant Sky has announced that it will screen the first episode of hit US drama 24‘s new series simultaneously on both Sky One and Sky Travel, allowing Freeview customers to enjoy the explosive start to the acclaimed series and provide a taster of what Sky’s channel packages can offer.The rest of the programme’s fourth… Continue reading Sky Boosts Freeview Profile With 24 Premiere

Ofcom has continued its programme of expansion for the UK’s radio industry today with the unveiling of a new FM licence for Ballymena in Northern Ireland and the surrounding area.The watchdog estimates that the licence could achieve coverage of an area with an adult population of around 56,000, although the exact coverage of any broadcasts… Continue reading Ofcom Offers FM Radio Licence In Ballymena

November was a strong month for cinema advertising with advertisers investing a huge £25.2 million in the medium, a 63% increase on last year’s figure, according to the latest results from the Cinema Advertising Association.Satellite giants BSkyB spent £1.3 million on cinema advertising, with mobile operators Orange spending £1.1 million with their out-of-reel sponsorship. FMCG… Continue reading Cinema Adspend Rises By 63% In November

UK advertising expenditure is expected to rise by 4.2% in 2005, with the Internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast.All media is forecast to increase over the next year, with the Internet leading the way and predicted to rise by an impressive 38.1%.Other… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005

ITV has announced the appointment of Sky Network’s director of broadcasting and production, Mark Sharman, as its new controller of sport, overseeing the broadcaster’s portfolio of sporting events and charged with capitalising on the company’s wide-ranging sporting coverage.The new role will see Sharman responsible for all of the sporting events covered by ITV, including UEFA… Continue reading ITV Poaches Sky Broadcast Director To Head Sports Division

The chief talent officer in the New York branch of Sir Martin Sorrell’s global advertising company WPP has resigned to take the top human resources position at online auction company eBay. According to industry sources, Beth Axelrod resigned her position this week, bringing to an end a three year career with the London based advertising… Continue reading WPP Talent Officer Makes Jump To Ebay

Information publisher Reed Elsevier saw the biggest jump in share price, gaining 2.86% to close at 494źp, making them the leaders of yesterdays market.The rise follows a downbeat trading statement issued by the company in November which predicted that investors would see a stagnation in earnings growth this year.Elsewhere, broadcaster Scottish Media Group saw its… Continue reading Sharewatch: Reed Up Despite Predicting Stagnant Earnings

JanuaryNews that the UK was the the world’s ninth largest broadband country set 2004 off to an optimistic start in January, with research firm Point Topic stating that broadband is “clearly established as one of the fastest growing new technologies in history” (see UK Becomes A High Speed Haven For Internet Users).Online advertisers were also… Continue reading NewsLine End Of Year Round-Up: New Media

The Interactive Advertising Bureau has announced the appointment of its new chief executive, selecting former head of advertising at Vodafone, Guy Phillipson, to be Danny Meadows-Klue’s successor at the industry body.Phillipson has been head of advertising at Vodafone since July 1999, with his responsibilities including annual brand, consumer, business, new media and sponsorship expenditure of… Continue reading IAB Appoints New Chief Executive To Replace Meadows-Klue