More Uk articles

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow

RAJAR is to carry out what it claims are ‘pioneering’ tests of three different audiometers as part of plans to upgrade its existing diary system of audience measurement to a new electronic method by 2007.The Audiometer Validation Test will take place next month to determine how well the Arbitron Portable Meter, the Eurisko NOP World… Continue reading RAJAR To Carry Out ‘Pioneering’ Audiometer Tests

Emap’s fledgling Kerrang! 105.2 is attempting to extend its weekly reach with the launch of a new online radio service based on its existing Legends show.The West Midlands-based rock music station, which launched back in June, is rolling-out Kerrang! Radio Legends this week as an online spin-off dedicated to playing round-the-clock classic tracks from the… Continue reading Kerrang! Rolls-Out New Online Radio Service

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau.The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on track… Continue reading Internet Adspend Rockets By 76% In First Half

The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push

Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits. According to today’s The Times, one in six jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for… Continue reading WPP To Cut 17% Of Jobs At Grey

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back

Consumer magazine publisher Future Network was seen in focus yesterday with shares rising by 0.88% to close at 56˝p after revealing plans to launch at least nine new magazines over the next twelve months as part of a vigorous expansion programme.The company said that it hopes to launch two new US magazines in 2005, Future… Continue reading Sharewatch: Future Network Boosted By Expansion Plans

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004