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ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets.The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is hoping… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

A television commercial for Kellogg’s Frosties has been censored by the Advertising Standards Authority following claims that the sugar-coated breakfast cereal is a healthy option for children.The advertising watchdog reacted to a complaint that the phrase ‘eat right’ in the commercial, alongside various depictions of children playing football, misleadingly implied that the product was healthy… Continue reading Frosties Campaign Slammed Over Misleading Health Claim

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview. Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation said, the company could withstand competition from the BBC backed free-to-air… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB

Satellite TV giant BSkyB performed poorly yesterday, dropping 1.38% to close at 483p as concern continued amongst investors over slowing subscriber growth. The company has recently signed sponsorship deals with several radio stations to boost its profile amongst non-typical audiences.The pay TV heavyweight recently agreed a sponsorship deal with Classic FM to cover its daily… Continue reading Sharewatch: BSkyB Dips Amid Continued Subscriber Worries

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets. The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

Channel 4 has announced a sponsorship deal with electronics manufacturer Sony, which will see the firm’s iconic Walkman brand sponsor the broadcaster’s fortcoming UK Music Hall of Fame.The six-week deal will link Sony’s new hard disc HDI Network Walkman with Channel 4’s run down of contemporary musicians and artists from the past five decades. The… Continue reading Channel 4 Secures Sony To Sponsor Music Hall Of Fame

Television-enabled mobile telephones are on the horizon but new research has revealed that very few people are currently interested in this technology. Although camera telephones caught on quickly, a survey by Lyra Research revealed that 53% of the 1,361 participants were either ‘not at all’ or ‘not very’ interested in watching television or videos via… Continue reading Few People Interested In Watching TV Via A Mobile Phone

Magazine publishing giant Emap is understood to be preparing a new title to cater for the upmarket end of the already crowded women’s magazine market based on Italian fashion weekly, Grazia.The publisher follows in the footsteps of quality magazine giant Condé Nast, which unveiled its plans for an upmarket monthly title earlier this year. Richard… Continue reading Emap Targets Older Readers With Upmarket Women’s Title

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups