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New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness

The Times has launched a new section of its website to cater for female readers, offering the best in features, fashion and style from the newspaper, as well as specially commissioned material, in a bid to strengthen its readership amongst women.Times Online Women will pull together the best articles from The Times and The Sunday… Continue reading Times Targets Women With Online Expansion

Media regulator, Ofcom, has laid out phase two of its new telecommunications guidelines as the market moves from analogue to digital and has warned telecoms giant British Telecom (BT) that it must let rivals have ‘real equality of access’ to BT phone lines.As BT currently owns the majority of the telephone and broadband lines in… Continue reading Ofcom Urges BT To Open Its Network To Rivals

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

Media regulator, Ofcom, has laid out phase two of its new telecommunications guidelines as the market moves from analogue to digital and has warned telecoms giant British Telecom (BT) that it must let rivals have ‘real equality of access’ to BT phone lines. As BT currently owns the majority of the telephone and broadband lines… Continue reading Ofcom Urges BT To Open Up Its Monopoly To Rivals

Scottish Radio Holdings saw its share price creep up yesterday, adding 1.62% to close at 940p. This morning saw the company announce preliminary results for the year to 30 September, revealing a rise in turnover of 15% to £96.3 million,with like-for-like revenues climbing by 9%.The company also stated that group operating profit had risen by… Continue reading Sharewatch: Scottish Radio Up Ahead Of Positive Results

Dixons, the electrical superstore, said yesterday its sales had slowed and warned margins would come under pressure in the run up to Christmas as consumer spending seems to have lost pace in the past few weeks.The festive period, which is traditionally the busiest for retailers, seems to have been stunted by recent interest rate rises… Continue reading Slow Down Of Electrical Goods May Hit Sky Subscriptions

ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion

Trinity Mirror has announced a landmark deal with the Guardian Media Group to share a £45 million investment in new printing equipment, a move which will see Trinity take on a 15-year contract to print GMG’s regional titles in the North West, starting in early 2006.The GMG titles, published by subsidiary firm Greater Manchester Newspapers,… Continue reading Trinity Mirror To Print Guardian Media Group Titles

Global advertising giant WPP has succeeded in winning the highly lucrative rights to electronics firm Samsung’s world-wide media account, worth around £380 million, following a closely fought battle with incumbent agency, Omnicom.The win brings to a close seven months of contest between WPP, pitching against Publicis, and previous contract-holder Omnicom.Samsung’s account will now be divided… Continue reading WPP Clinches Samsung Account After Seven-Month Wrangle