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BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’.In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates continue… Continue reading UBC Claims Outlook Is Positive For This Year

The BBC has announced today that information technology group, Siemens, which acquired the BBC’s technology division in July, has been awarded a 10 year deal which will see the German based group delivering the Corporations technology services for the next ten years. The £2 billion two-part deal, which covers the purchase of BBC Technology and… Continue reading Siemens Wins £2bn Deal From BBC Technology

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over

Centaur Holdings, publisher of Money Marketing and Marketing Week, has experienced strong revenue growth during the second half of this year, pushing pre-tax profit to £3.4 million.The group, which was AIM listed in March this year, has saw turnover increase by 9% to £68.3 million for the year ending 30 June 2004, while advertising revenue… Continue reading Centaur Encouraged By Revenue Recovery

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

The popularity of text messaging in the UK continued to grow during August, despite this traditionally being a quiet period as schools break-up and families head-off on holiday.The latest official figures from the Mobile Data Association show that a total of 2.19 billion person to person text messages were sent across the UK’s four GSM… Continue reading No Summer Break For Text Messaging Growth

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

FMCG brands are the greatest beneficiaries of internet advertising with the average online campaign helping to raise brand awareness by as much as 5.9%, according to the latest research.A new study from European Interactive Advertising Association found that online marketing raises brand awareness by an average of 5.4% across all sectors, with FMCG campaigns creating… Continue reading FMCG Brands Benefit Most From Online Advertising