More Uk articles

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

The UK’s radio groups saw a disappointing week, as broadcasting giants GWR and Capital announced the details of their proposed merger, only to see their share prices slide by 4.04% and 4.70% respectively.The proposed £711 million merger will create a single broadcaster controlling more than 40% of the radio advertising market. The single sales house… Continue reading Sharewatch: Radio Groups Dip Amid Merger News

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Telecoms giant BT has announced a drop in price for its entry-level broadband service to £17.99 per month in a move that brings it in-line with its competitors in the budget broadband market.BT’s Broadband Basic package was previously priced at £19.99 per month, giving customers internet access at 512k with a monthly usage limit of… Continue reading BT Slashes Broadband Price To Compete In Budget Market

Currently, around 500 television stations stream news or weather forecasts on their websites but only 15% sell related commercial or sponsorship slots, however, this figure is set to triple by the end of this year, says a new report. According to Borrell Associates, although a handful of television stations and newspapers have been streaming video… Continue reading Video Streaming To Open Up Another Ad Revenue Channel

The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise

Advertisers wishing to target the early adopters of fashion and mobile phones should promote their products during programmes such as Hollyoaks and Pop Idol, according to the latest research into influential consumers.Channel 4, Taylor Nelson Sofres and the Bristol Business School have carried out an extensive study into the media habits of consumers who are… Continue reading Research Shows Brands How To Target Early Adopters

Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship

The BBC has announced today that information technology group, Siemens, which acquired the BBC’s technology division in July, has been awarded a 10 year deal which will see the German based group delivering the Corporations technology services for the next ten years.The £2 billion two-part deal, which covers the purchase of BBC Technology and the… Continue reading Siemens Wins £2 Billion Deal From BBC Technology

BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director