The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign
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Television on DVD (TV DVD) is set to become a new high-growth category, according to a new report, with many US programmes hoping to make a successful transition in to this market, similar to that made by hit-shows Friends and the X-files. According to investment bank, Merrill Lynch, consumer spending on TV DVD is expected… Continue reading TV Shows On DVD Set For High Growth Period
Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival to the BBC in the digital age.The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC
The Financial Times has teamed up with Motorola to make its latest business news available to the mobile phone operator’s customers.The new service will allow users with the latest Motorola handsets to download up-to-the-minute news directly to their phones in the form of a special ‘ticker’ that will run along the bottom their screens.Commenting on… Continue reading Financial Times Brings Business News To Mobile Phones
Capital Radio has appointed Richard Mintz as marketing director for its developing brand stations, which include Xfm, Choice FM and Capital Gold.The newly created position will see Mintz, formerly of BBC Worldwide and Celedor International, assume responsibility for marketing all three developing brand networks under the guidance of managing director Graham Bryce.Mintz said: “I am… Continue reading Capital Appoints Marketing Boss For Developing Brands
Capital and GWR have named the senior management team that will run the single sales house created as a result of the proposed £711 million merger of the two broadcasters.NewsLine can reveal that Capital Radio’s commercial director, Linda Grant, will take on a similar role at the merged entity, which will sell airtime across 55… Continue reading Capital And GWR Name Team For Single Sales House
UK advertising expenditure is expected to rise by 4.4% next year with online media owners expected to be the main beneficiaries.The latest forecasts from the Advertising Association predict continued growth during 2005 after the industry saw total spend accelerate during the first half of this year, due to increased spend on brand promotions and better… Continue reading UK Adspend Expected To Grow By 4.4% Next Year
IPC Media has secured a ground-breaking deal with Freeview that will see banners promoting its What’s On TV magazine appear on the television platform’s electronic programming guide.The first phase of the deal, secured in partnership with specialist agency Durkin Media, will see What’s On TV take banner advertising on the EPG in set-top-boxes produced by… Continue reading What’s On TV To Advertise On Freeview Programming Guide
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Capital and GWR saw their stock market value decline yesterday as investors digested trading updates alongside details of their proposed £711 million merger to create the UK’s largest commercial radio company with a combined turnover of around £243 million.Capital saw shares dip by 3.01% yesterday to close at 416źp after reporting a 4% year on… Continue reading Sharewatch: Capital And GWR Dip On Merger News