More Uk articles

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television

BBC Worldwide has secured Masterfoods’ Dolmio pasta sauce brand as the sole advertiser in the first issue of its forthcoming cookery magazine, Easy Food, which launches later this year.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature a range of display ads, advertorials and editorial from Dolmio, making… Continue reading BBC Food Magazine Is A Tasty Option For Dolmio

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship

Clear Channel’s Adshel division has secured the largest UK street furniture contract to come up for tender in more than two decades.The contract begins on 1 July and gives the company exclusive rights to sell advertising on bus shelters in the West Midlands. It was won after a competitive pitch against JCDecaux, City Lights and… Continue reading Adshel Wins £100 Million Street Furniture Contract

ITV saw a healthy 1.37% rise to close at 129žp yesterday as the broadcaster poached veteran chat show host, Michael Parkinson, from the BBC. Parkinson has signed a landmark two-year deal that will bring him exclusively to ITV from autumn this year.ITV also announced an extension of its Formula One coverage yesterday, a move that… Continue reading Sharewatch: ITV Rises As Parkinson Changes Channels

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%. The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the… Continue reading Exceptional Revenue Growth For GMG Radio

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%.The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the previous… Continue reading Exceptional Revenue Growth Reported At GMG Radio

Omnicom today announced that net income for Q1 2004 has increased by 17% to $135.6 million from $115.5 million for the same period last year. This is the second strong quarter in a row for Omnicom who posted a 10% growth in Q4 2003 (see Omnicom Posts 18% Revenue Rise As Markets Improve), signaling that… Continue reading Omnicom Sees A 17% Rise In Profits

With the recovery in the UK advertising market finally gathering momentum, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming months…The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter… Continue reading NewsLine Column: Bellwether Rings In Recovery?