With the recovery in the UK advertising market finally gathering momentum, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming months…The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter… Continue reading NewsLine Column: Bellwether Rings In Recovery?
The seemingly unstoppable rise in text messaging saw another boost during March, as levels reached an unprecedented 2.1 billion for the month. According to the Mobile Data Association the figure is an increase of 80 million on the previous month and a 25% rise on the same period last year. A monthly average of 69… Continue reading Text Mania Still Driving Messaging Increase
The Guardian is building on the success of its Society supplement with the launch of a new stand-alone monthly magazine, called Public, targeting senior public service managers.Public will launch later this year with a controlled circulation of 200,000. It will be aimed at key decision makers and will address a number of core editorial areas… Continue reading Guardian Launches New Magazine For Senior Managers
By 2007, nearly 500 million people worldwide will be using broadband to access the internet, according to a new report from the researchers at eMarketer. The Broadband Worldwide 2004: Subscriber Update report says that for every one of the 250 million expected broadband subscriptions (see Global Broadband Subscribers To Hit 250 Million By 2007) there… Continue reading 500 Million Broadband Users Expected By 2007
Direct marketing is emerging as the weapon of choice for an increasing number of brands with research showing it outperformed above-the-line advertising in terms of expenditure growth during 2003.The latest research from market information provider Key Note claims that between 2001 and 2002 direct marketing enjoyed a 6.6% increase compared to a 2.6% dip in… Continue reading Direct Marketing Outperforms Above-The-Line Methods
The BBC has secured FMCG giant Masterfoods as the sole advertiser in forthcoming cookery magazine, Easy Food, the third title in BBC Worldwide’s “Easy” range.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature display ads, advertorials and editorial from pasta masters Dolmio, making the brand the only advertiser… Continue reading BBC Food Mag A Tasty Option For Dolmio
The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March
ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years
The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter of 2004 encouraged companies to raise their marketing spend to a greatest extent since the bursting of the dot-com bubble.The survey, which is based on a 250-strong panel of the country’s top advertisers, is valued as it provides… Continue reading NewsLine Column:
Digital TV is now being received by nearly half of all UK households with Freeview continuing to increase digital’s popularity, says a new report by research group Ipsos. Since September 2003, digital TV in the UK has grown by 7% to 49%, with households receiving this either by satellite, cable or DTT. Freeview represents a… Continue reading Freeview Increases Digital Popularity
