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Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch

Emap Automotive has announced the closure of its established computing title, Internet Magazine, with the current issue marking the end of the title’s ten-year run.The decision was taken following a sharp decline in circulation and a downturn in the market for internet publications in general. The title had dipped by 26% to just over 14,000… Continue reading Emap Pulls The Plug On Internet Magazine

Channel 4 is set to record a ratings smash next month as it airs the final episode of hit sitcom Friends sandwiched between the two opening-night shows of Big Brother.The latest outing of Big Brother will be the fifth series shown by Channel 4, proving highly lucrative, if a little controversial. The last series was… Continue reading Channel 4 To Stage Ratings Coup With Friends And Big Bro

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

A poor day’s trading left many media stocks floundering yesterday, with only internet and media shares making significant headway. Cable & Wireless made one of the largest rises and boosted share price by 3.04% to 127źp.Radio stocks also saw an increase with SMG adding 3.07% to rise to 117˝p, while Chrysalis climbed by 0.11% to… Continue reading Sharewatch: Radio And Internet Groups Rise

Global advertising giant Omnicom today announced that net income for the first quarter of 2004 has increased by 17% to $135.6 million, up from $115.5 million for the same period last year.This is the second strong quarter in a row for the holding company, which posted a 10% growth in the last quarter 2003, signalling… Continue reading Omnicom Reports An Encouraging 17% Rise In Profits