More Uk articles

The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008

Kelvin MacKenzie’s Wireless Group saw an optimistic 1.36% rise yesterday ahead of full-year results published this morning. The company’s share price settled at 111˝p as the company prepared to announce a £4.6 million increase in operating profit.Earlier this month the group’s outspoken chairman and chief executive initiated legal proceedings against RAJAR, claiming damages of £66… Continue reading Sharewatch: Wireless Group Climbs Ahead Of Results

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder.Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks have… Continue reading Five To Link With Rivals For Survival In Digital Age

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group.The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of the… Continue reading Maiden Sees Improving Outdoor Advertising Market

BSkyB could move to secure the satellite broadcasting rights to the majority of Britain’s horseracing events following the collapse of Attheraces, the digtal channel it ran with Channel 4 and Arena Racing consortium.Reports suggest that BSkyB is planning to seize control of the rights and could broadcast races via its Satellite Information Services system, currently… Continue reading BSkyB Could Move To Secure British Horse Racing Rights

Kelvin MacKenzie’s Wireless Group has welcomed reports that audience figures provided by GfK’s electronic measurement system are “twice as accurate” as RAJAR’s current diary system.It is understood that research carried out on behalf of Transport for London and its media agency, PHD, showed that Tfl was able to halve the amount it spent on radio… Continue reading MacKenzie Welcomes Tfl Radio Measurement Trials

The Daily Telegraph has secured Cesar dog food to launch an extensive advertorial campaign aimed at encouraging owners to spend more time with their pets.The campaign, which begins on Saturday, highlights a range of Cesar-branded events and then a number of other cultural events that will take place throughout April for Daily Telegraph readers to… Continue reading Telegraph Goes To The Dogs With Latest Campaign

ZenithOptimedia will undergo a fundamental change of emphasis over the coming months as its new global chief executive, Steve King, takes over from John Perriss as head of the world-wide media services company (see ZenithOptimedia Appoints King As Global Chief Executive).The man responsible for more than £1.6 billion worth of billings in 59 countries around… Continue reading NewsLine Interview: Steve King – Global Head Of ZenithOptimedia

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group. The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of… Continue reading Maiden Sees Improving Outdoor Ad Market