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The Sun, Sky and Capital Radio have been named as some of the UK’s strongest media brands in the latest survey of senior agency figures from Ocean Consulting.The fifth annual Media Brands study shows how 36 directors from more than 20 agencies view the brand health of UK media companies and their products.In the national… Continue reading Agency Survey Reveals UK’s Strongest Media Brands

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group says that it is confident of delivering results in line with expectations. The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue is up by 9% (5% at constant currency).… Continue reading Emap Revenues Rise 9% As Advertising Looks Stronger

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group claims to be confident of delivering results in line with expectations.The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue rose by 9% and underlying group revenues increased by 3%… Continue reading Emap Revenues Rise 9% As Advertising Improves

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic. The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but… Continue reading Internet Users Want Pop-Ups Ads Limited

A poor day of trading yesterday saw falls in share price for all but six of the main media stocks, with Chrysalis suffering most. The radio group dropped 4.53% to rest at 216p despite the announcement of a six-figure advertising campaign between London-based LBC 97.3 FM and the Singapore Tourism Board (see LBC Secures Deal… Continue reading Sharewatch: Chrysalis Tumbles After Poor Day’s Trading

UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. Figures released by the Advertising Association (AA) and World Advertising Research Centre (WARC) show that the market has outperformed predictions. A consensus of recent forecasts compiled by MediaTel INSIGHT predicted growth of 1.7% for the year. Cautious forecasting and low expectations… Continue reading UK Advertising Grows 2.5% To £17.2bn In 2003

Last month the National Readership Survey released new data showing the length of time taken by titles to accumulate readers. James Papworth, ad marketing manager at IPC Prospector, explains how this will help to transform the ‘black art’ of media planning in magazines…Much of advertising is built around what is legally termed the ‘mere puff’.… Continue reading NewsLine Column: NRS And The Black Art Of Media Planning

The Commercial Radio Companies Association has announced that former Channel 5 chief executive, David Elstein, take over as chairman next month following the departure of Lord Eatwell.Eatwell has been credited with many key achievements throughout his four-year chairmanship, including maintaining industry unity despite increasing competition, promoting understanding of the medium and securing several vital legislative… Continue reading Commercial Radio Body Appoints Elstein As Chairman

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic.The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but that… Continue reading Internet Users Want Number Of Pop-Ups Limited

The Government has brought in a senior member of the ITV board of directors to help in the search for a hard-hitting candidate to take over from Gavyn Davies as chairman of the BBC.Sir George Russell, a senior non-executive director of ITV and former chairman of the Independent Television Commission, will sit on a four-person… Continue reading ITV Director To Help Choose New BBC Chairman