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Free-sheet newspapers continue to increase in popularity and are now read by almost 20% of the urban population in eleven cities across Europe, according to Metro International’s annual readership study.The survey of the reading habits of 63 million people living in 28 urban centres across Europe shows that younger men and women have a preference… Continue reading Free-Sheet Newspapers Continue To See Readership Rise

Independent News & Media (INM), publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to â‚Ź154.6 million. The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively. In the UK, advertising remained negative for the… Continue reading Compact Edition Boosts Independent’s Market Share

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007

Independent News and Media, owner of the Independent, suffered a slight 0.18% dip yesterday, ahead of financial results today showing a 7.5% growth in aggregate operating profit before exceptional expenses.Emap managed a 0.06% rise to close at 870p following reports yesterday that revenues at the company are expected to rise by 9% in its 2003… Continue reading Sharewatch: INM Dips Ahead Of Positive Results

Internet retailers can look forward to huge sales boosts within the next five years says Interactive Media Retail Group (IMRG), as one in four purchases are expected to be made online. By 2009 it is forecast that the UK internet shopping market will increase to £80 billion, compared with the £17 billion spend expected this… Continue reading UK Online Shopping To Reach £80bn By 2009

UK advertising expenditure rose by a healthy 2.5% last year to more than £17 billion as the ongoing downturn showed further signs of coming to an end.The latest figures released by the Advertising Association and the World Advertising Research Centre reveal that the market outperformed predictions during 2003 to emerge from instability into a period… Continue reading UK Adspend Tops £17 Billion As Recovery Beckons

Emap has confirmed plans to close its veteran teenage magazine J-17 and has suspended publication of style bible The Face with the possibility of the title being sold or reinvented.The last edition of J-17 will go on sale on 12 April almost twenty years after launching in the notoriously fickle teenage market. The magazine saw… Continue reading Emap Confirms J-17 To Close And Face Suspended

Product placement in Hollywood movies such as The Matrix, Minority Report and James Bond can be highly effective in generating brand awareness, according to the latest research from Mediaedge:cia.The study of 11,300 people in 20 countries found that brands advertised through product placement are more likely to get noticed by film fans than those in… Continue reading Product Placement Is An Effective Brand Strategy

Emap Performance has announced the appointment of Travis Baxter as managing director of Kerrang! Radio with responsibility for driving growth of the rock music station.The newly created position will see Baxter head-up the launch of Kerrang! 105.2 in the West Midlands, which will begin broadcasting as a full-time FM station later this year. Responsibility for… Continue reading Kerrang! Radio Appoints Baxter To Oversee Expansion

The Daily Telegraph has secured a deal with the New York Times to become the exclusive British carrier of a weekly eight-page supplement showcasing premium content from the American newspaper.Entitled The New York Times International Weekly, the supplement will contain a series of cherry-picked features, reports and graphics from the American broadsheet. It will also… Continue reading Telegraph Deal Gives Readers Taste Of The Big Apple