More Uk articles

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%. Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the… Continue reading Research Shows Online Advertising Boom In 2003

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%.Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the first… Continue reading Figures Show Online Advertising Boom In 2003

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services. The latest figures released by the BBC show that the growth of digital television has been driven by the success of… Continue reading Digital TV Now In More Than Half Of UK Households

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households

GfK Media is to publish radio listening figures for the Christmas and New Year period for the first time as part of its National Broadcast Survey.The survey, which is backed by Kelvin MacKenzie’s Wireless Group, will cover the whole of the fourth quarter, but will look specifically at the three weeks from 15 December to… Continue reading GfK To Measure Radio Audiences Over Christmas Period

BSkyB’s long running monopoly over top-flight English football has been brought to an end by a new deal with the European Commission designed to bring live Premiership matches back to terrestrial channels.The agreement will allow broadcasters such as the BBC and ITV to bid for eight Saturday matches each season after European competition commissioner, Mario… Continue reading BSkyB Loses Premiership Monopoly In Football Shake-Up

ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers.The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending the… Continue reading Jowell To Address Advertisers At ISBA Conference

There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week.Also On MediaTel Insight Today…BT Faces Scrutiny Over Broadband ChargesThe new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after… Continue reading MediaTelINSIGHT: Media Industry Ponders Ad Survey Results

Jazz FM in the Northwest has secured Continental Airlines to sponsor its daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the Northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Takes Off With Business Bulletin Sponsorship

Future Publishing has confirmed that it is folding its recently launched monthly music title, Bang, after just ten issues.The January issue of Bang will be the last ever edition of the title, which aimed to create a niche for itself in the competitive music market by harnessing the success of guitar bands such as The… Continue reading Future Publishing’s Music Title Makes Final Bang