Channel 4 has poached the BBC’s Sara Geater to take up the newly created position of head of commercial affairs, with responsibility for increasing revenue from sources other than advertising.Geater, currently director of rights and business affairs at the BBC, will take up the new role in April. She replaces Andrew Brown at the helm… Continue reading Channel 4 Appoints New Head Of Commercial Affairs
IPC Media has relaunched its monthly soap bible Soaplife as a fortnightly title. The first issue of the revamped magazine goes on sale today with a new look and extra content.A new section will give day-to-day highlights on all the top soaps and popular TV programmes for the coming two weeks. IPC tx, the listings… Continue reading Soaplife Increases Frequency To Fortnightly
UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media.Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger than… Continue reading UK Advertising To Outpace Economy In 2004
Ofcom has launched a major programme of licensing new FM radio stations across the UK, in a move that could benefit a number of key cities over the next few years.Places that could get new commercial stations under the initiative put forward by the recently established communications regulator, range from Cornwall and Durham to Belfast… Continue reading Ofcom Plans To Roll Out Raft Of New Radio Licences
Impact, the sales house for The Wireless Group, has announced a number of new promotions as it reported strong revenues for flagship station talkSPORT during the final quarter of 2003.Matthew Pennington has been promoted from account director to head of agency sales, taking charge of revenues across Impact’s portfolio of stations, including talkSPORT, the ILR… Continue reading Impact Announces Promotions Amid Record Revenues
Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger than advertising. In 2004, economic growth is forecast to be just 2.5%, below advertising’s 4.2%, according to Initiative.Subscribers to MediaTel Insight can access more national… Continue reading MediaTel Insight: UK Adspend To Grow by 4.2% This Year
The family of Lord Hartwell, who sold the Daily Telegraph to Lord Conrad Black, is believed to be putting the final touches to a £500 million bid for the title before next week’s first-offer deadline.Reports suggest that Nicholas Berry, the youngest son of Lord Hartwell, and his nephew, Caspar Gilroy, are preparing to mount a… Continue reading Former Owners Mount Bid To Win Back Telegraph
BSkyB was seen in focus yesterday with shares dipping by 1.86% after chief financial officer, Martin Stewart, announced his intention to quit the company just months after losing out to James Murdoch in the race for the chief executive’s position (see BSkyB Loses Stewart As Chief Finance Officer).Stewart was beaten to the helm of the… Continue reading Sharewatch: BSkyB Dips As Chief Financial Officer Departs
Emap and Nissan have teamed up in one of the biggest solus magazine deals. The six-figure campaign will promote the new Nissan 350z across a range of Emap’s men’s titles, including The Face and Arena.Emap Advertising’s Men’s Creative solutions team joined forces with Manning Gottlieb OMD to create a campaign for the brand based around… Continue reading Emap Advertising Secures Major Nissan Promotional Deal
Nivea Deodorant is moving into TV sponsorship for the first time in a £1.7m deal linking the brand with cult drama 24. The series is moving from BBC2 to Sky One for its third series, making it commercially available to UK advertisers for the first time.Carat Sponsorship fought off stiff competition to secure the deal… Continue reading BSkyB Secures Nivea As Six Figure Sponsor Of 24
