ITV is planning to shorten the length of its commercial breaks after research discovered that advertising recall improves significantly when the number of commercials is reduced.The biggest ever study of responses to television advertising casts certain doubts over its effectiveness by revealing that viewers go out of their way to avoid commercials by switching to… Continue reading ITV Shortens Commercial Breaks To Improve Ad Recall
The Independent has completely ditched its broadsheet edition in Wales, Scotland, Ireland and South-West England, in a move that many believe brings it a step closer to becoming fully tabloid.Reports suggest the four areas have been chosen as a test ground for a tabloid-only paper because they are parts of the country where sales of… Continue reading Independent Ditches Broadsheet Edition In Some Areas
Whilst the penetration of broadband services is on the increase, the total number of internet homes in the UK is expected to remain static in 2004 after a number of years of sustained growth. Continental forecasts that the penetration of UK homes with web access will remain at 50% in 2004, showing no change over… Continue reading MediaTel Insight: Broadband Strong As Net Uptake Stalls
The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004
Almost five million UK homes will have subscribed to a high-speed broadband internet service by the end of this year, according to the latest study from Continental Research. The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago… Continue reading Broadband Remains Strong As Net Penetration Stalls
Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004. Advertising… Continue reading UK National Press Outlook From Billetts
UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative
BT Group intends to make high-speed broadband internet services available to 90% of the UK population by the summer, as part of its plan to achieve total coverage by 2005. Pierre Danon, chief executive of BT Retail, says the telecoms giant will have invested £22 million by next year in setting up public private partnerships… Continue reading BT Aims For Total UK Broadband Coverage By 2005
GWR was seen in focus yesterday with shares rising by 1.69% after announcing that radio revenues grew by 12% year on year during the three months to the end of December 2003 (see GWR Group Sees 12% Revenue Rise In Q1).Rival radio group Chrysalis saw shares dip by 0.81% despite revealing earlier this week that… Continue reading Sharewatch: GWR Boosted By Increase In Radio Revenue
BT Group intends to make high-speed broadband internet services available to ninety percent of the UK population by the summer, as part of its plan to achieve total coverage by 2005.Pierre Danon, chief executive of BT Retail, claimed the telecoms giant would have invested £22 million by next year in setting up public private partnerships… Continue reading BT Aims For Total UK Broadband Coverage By 2005
