Kelvin MacKenzie’s talkSPORT has seen its weekly reach almost treble under the latest unofficial radio listening figures to be released as part of GfK’s National Broadcast Survey.The survey, which is being backed by MacKenzie’s Wireless Group, puts talkSPORT’s weekly reach at just over 1.5 million, which is almost three times greater than the 500,000 listeners… Continue reading Speech Stations See Audiences Increase Under GfK Survey
Capital Radio has appointed Dominic Barker as regional sales director with responsibility for managing client and agency sales in Newcastle, Glasgow and Manchester.Barker will be one of three regional sales directors and will take over from Liz Chapman, who has recently been covering for Deborah Meek. He will report directly to Capital’s commercial managing director,… Continue reading Capital Poaches Barker For Regional Sales Role
Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times. In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be… Continue reading FT Troubles Fail To Deter Pearson
New research from JCDecaux Airport claims that the airport environment encourages a unique approach to retail which causes consumers to make impulse purchases of products they would not normally buy.The survey, carried out across BAA’s seven UK airports, revealed that airports play a key role in encouraging the purchase of luxury goods or designer brands.… Continue reading New Research Reveals Strength Of Airport Advertising
There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results
The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing
The new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after concluding that BT has too much influence in the current environment. Ofcom and Oftel, the outgoing telecoms watchdog, have this week issued a consultation paper in which they propose new regulatory obligations. “It is clear that at this point… Continue reading BT Faces Scrutiny Over Broadband Charges
Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times.In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be in… Continue reading Financial Times Troubles Fail To Deter Pearson
The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%. Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the… Continue reading Research Shows Online Advertising Boom In 2003
The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%.Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the first… Continue reading Figures Show Online Advertising Boom In 2003
