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Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts
RAJAR has announced that former Evening Standard boss, Sally De La Bedoyere, will take-over from Jane O’Hara as managing director of the audience measurement body early next year.De La Bedoyere has been working as a media consultant since she stepped down from her role as managing director of the Evening Standard last September, after seventeen… Continue reading Former Evening Standard Boss Appointed To Head RAJAR
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann
Emap Advertising and Carat have secured a deal that will see Burger King become the sole fast food brand to advertise on The Hits music channel throughout 2004.The deal represents the first time that category specific advertising has been used on a UK television channel and includes the potential for sponsorship, promotions, text message and… Continue reading Emap Bags Burger King For Exclusive TV Deal
The number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone, according to new figures from communications watchdog Oftel. The research shows that broadband adoption rates are now running at record levels, with more than 40,000 households and businesses installing high-speed internet services every week. The… Continue reading UK Broadband Connections Pass Key 3 Million Mark
Kelvin MacKenzie’s Wireless Group has welcomed news that Transport For London is to become the first major radio advertiser to use the GfK’s wristwatch audience measurement system to plan a campaign.It is understood that the public sector transport group will test GfK’s fledgling Broadcast Media Survey against officially sanctioned RAJAR data for planning an extensive… Continue reading Major Radio Advertiser To Test GfK Survey Against RAJAR
The Periodical Publishers Association is this week launching its biggest ever marketing campaign in an attempt to increase the consumer magazine industry’s share of the UK advertising market.Publishers such as IPC Media, Emap and National Magazine Company have invested around £5 million in the initiative, which is designed to persuade existing television advertisers to switch… Continue reading Magazine Industry Launches Offensive To Lure Advertisers
Broadband Britain is rapidly becoming a reality with the latest figures showing that the number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone.Research published today by communications watchdog Oftel show that broadband adoption rates are now running at record levels, with more than 40,000 households… Continue reading UK Broadband Connections Pass Key 3 Million Mark
A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3
