Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut.News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for Chris… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade. The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and… Continue reading Telecoms Industry Set For Review
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
As the retail season got underway, a significant proportion of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail. Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger… Continue reading Williams Quits Express To Join Rival Associated
Trinity Mirror, the UK’s largest newspaper publisher, was in focus yesterday after announcing that advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile. The stock held firm at 533p (see Trinity Mirror Sees Weak National Revenue).Independent News & Media was also in the spotlight with shares dipping by 10.5% after… Continue reading Sharewatch: Trinity Mirror Holds Firm Following Results
The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector. The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy… Continue reading Radio Authority Blocks Cross-Media Acquisition
Channel 4 has brought together a range of marketing representatives from across the industry to push the benefits of television as an advertising medium.A special Appointment To View seminar was held last week to introduce marketers to the power of television advertising and challenge the misconceptions surrounding the medium. The event is the latest in… Continue reading Channel 4 Leads Drive To Promote Television Advertising
Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas. The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market… Continue reading Havas Foretells Growth In Marketing Spend
Agencies are losing around £2.5 million over a two year period because of their ‘hire and fire’ attitude towards employment, according to the latest research from the IPA.The Hadden study on flexible working suggests that the use of alternative resourcing models needs to be seriously considered if agencies are to conserve valuable funds. Possible solutions… Continue reading Agencies Lose £2.5 Million Due To ‘Hire And Fire’ Ethos
