The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003
UK advertising expenditure inched up by a nominal 0.2% year on year during the third quarter of 2003 to reach almost £3.4 billion, as the difficult economic conditions continued to weigh on the market.However, the figures published today in latest Quarterly Survey of Advertising Expenditure reveal impressive gains for commercial radio, which saw adspend increase… Continue reading Gains For Radio And Outdoor Fail To Boost UK Adspend
Ask Jeeves has restructured its senior management team and has appointed Myles Runham to the role of director of strategy.The new role will see Runham, previously head of research, take on responsibility for the development and implementation of all strategic business planning for Ask.co.uk. He will also manage the delivery of intelligence on marketing trends… Continue reading Shake-Up Sees Ask Jeeves Appoint New Director Of Strategy
AOL has launched a new dedicated website to promote the benefits of online advertising to marketers and to explain to agencies how digital campaigns can best be planned and measured.The new website, www.aol.co.uk/mediaspace, is part of a broader campaign to encourage businesses to advertise on the AOL service and will be supported by an extensive… Continue reading AOL Launches Website To Push Online Advertising
Ofcom has announced the appointment of Colette Bowe as the chairwoman of its independent consumer panel, which will advise the new super-regulator on public interest issues.The new position will see Bowe assume responsibility for chairing a panel of ten to twelve part-time members representing to Ofcom the interests of individual consumers and small businesses in… Continue reading Ofcom Names Colette Bowe As Head Of Consumer Panel
Neil ‘Doctor’ Fox has confirmed that he is stepping down as presenter of the Hit 40 chart show next year after more than a decade.Fox, also a judge on ITV’s Pop Idol, will continue to present his weekly afternoon show on London’s Capital 95.8 FM and will head up the search for a replacement to… Continue reading Foxy To Leave Hit 40 After More Than A Decade
Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce.Also On MediaTel… Continue reading MediaTelINSIGHT: Half Of W. European Net Users To E-Shop By 2004
Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade
EasyJet has proved that you don’t necessarily need a high-profile agency to create impactful advertising with its in-house campaign for its low cost flights being voted the most talked about of 2003.According to the latest Ads That Make News Survey from Propeller Communications and Durrants Media Monitoring, the budget airline beat off competition from campaigns… Continue reading EasyJet Creates Most Talked About Ads Of 2003
Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade
